1. Page Layout for Marketers
Matthew Spaur
Marketing the Social Good
MatthewSpaur.com
Trifold Brochure
Landscape orientation

2. How to Use This Template
Introduction
To make your template
Save a copy of this file on your computer.
In the copy of this file, delete slides 1 through 4. This will leave you with just the last two slides in the file, which are the brochure template itself.
Display the guides by clicking on the View Ribbon and selecting Guides.
To create your brochure
Write your text. You may want to write your text in Microsoft Word before transferring it to your brochure template.
Gather or create your diagrams, photos and other graphics. If you want, check out 29 sources of free stock photography.
Lay out your brochure using the tips and example.
Instructions
Tips on designing content
To produce your brochure
Print your brochure on 11” x 17” paper. Set your printer for double-sided printing. (If your printer doesn’t handle 11” x 17” paper or double-sided printing, you may need to go to a print shop like FedEx Office.)
Fold your print out in thirds.
Example brochure
I’ve added guide lines to divide the slides of the template into thirds. The dashed lines show you where to place your content.
Brochure template
Guide lines
Save the copy, which now has just two slides and Guides turned on.

3. A tri-fold contains three levels of information
Designing Tri-Fold Content
A tri-fold contains three levels of information
Tip-In
Back
Cover
Front
Cover
Back Cover
Front
Cover
Inside
Left
Tip-In
Inside
Left
Inside
Center
Inside
Right
Side 1
Inside
Left
Inside
Center
Inside
Right
Level One Closed
Level Two Front cover open
Level Three Fully open
Side 2
Employ these levels of information as you construct your content

4. Example Back Cover Front Cover Inside Left Inside Center Inside Right
Tip-In
Photos break up text and show what the train ride is like
Notice how typography adds variety
The designer used the inside panels as single unit
The diagram gives structure to the design

5. Services
Product and Service Positioning and Messaging
Organizational Story Development and Implementation
Product and Service Launch
Web Site Review and Creation
Blog and Newsletter Development and Content
and Social Media Strategy, Review and Content
Presentation Creation and Coaching
Portfolio
Visit SpaurConsulting.com/Portfolio to see and download samples of my work.
Matthew Spaur
MBA, MFA
20+ Years Experience
Marketing and Publishing
Free Consultation
Complete the contact form at SpaurConsulting.com/Contact to receive your free consultation for marketing that motivates.

6. Back
Cover
Front
Cover
Tip-In

7. Inside
Left
Inside
Center
Inside
Right