1. OOHH6014 KAEDAH PENYELIDIKAN (SAINS SOSIAL) Individual Presentation – Designing a Research GAN KIN SHYANG P80447 Institute of Ethnic Studies (KITA)

2. Dependent Variable Independent Variable
Ethnicity ecology between print media and new media.
Newspaper in Malaysia and the influence of new media.
Independent Variable
The role of Chinese newspapers and ethnic relations in Malaysia:
challenges and expectations
Challenges of ethnic relations between Chinese newspapers and new media.
Challenge and expectation of Sin Chew Daily between new media and ethnic relations.

3. Marshall McLuhan Invention Print Media Migration
Ethnicity ecology between print media and new media.
Marshall McLuhan
Tribal age
Literare age
Print age
Electronic age
Invention
Handwriting
Woodblock printing
Typography
Printing machines
Internet
Print Media
Newspaper
Mass media
New media
Ethnic relation on society
Gradually degenerated into ethnic newspapers and local
Migration
Culture and language
Colonies became independent
Joined the host country of nationality
Marshall McLuhan (2003), the history of human life can categories into four stage: “tribal age", “literate age", "print age" and "electronic age".

4. Newspaper and Digital Media Circulation Readership
Newspaper in Malaysia and the influence of new media.
Newspaper
and
Digital Media
Circulation
Readership

5. Hypertextual
Economic
Flexibility
Transparency
Challenges of ethnic relations between Chinese newspapers and new media.

6. Ethnic
Sin Chew Daily
legal responsibility
community campaign
news report
privacy
sensationalism
Challenge and expectation of Sin Chew Daily between new media and ethnic relations.

7. 2016 2017 1 2 3 4 5 6 7 8 9 10 11 12 confirm the research tittle
literature review
interview SIX major Chinese-language newspaper
(news editor):
Sin Chew Daily,
China Press,
Guang Ming Daily,
Nanyang Siang Pau,
Kwong Wah Yit Poh and Oiental Daily
reviews, investigation and summary
amend-ments
Submit

8. THANK YOU