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Evolve’s male offering
AUDIENCE OVERVIEW Evolve’s male offering 28.5M+ 698M+ UNIQUE VISITORS PAGE VIEWS Source: comScore, Q3 2012 2
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An engaged audience 65% MALES 24+ PAGES TURNED 71% AGES 18-34
AUDIENCE OVERVIEW An engaged audience 65% MALES 24+ PAGES TURNED 71% AGES 18-34 8+ VIDEOS WATCHED 63% HHI +$60K 14+ MINUTES SPENT Source: comScore, Q3 2012 3
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8x Audience habits & consumption 522 721 673 846 687 621 4
AUDIENCE OVERVIEW Audience habits & consumption 522 721 Spends $200+ per month on tech gadgets Frequently advises others on electronics 673 846 8x Are tech savvy 1st among friends to buy tech gadgets 687 621 Stay informed on technology news Consider brand names to indicate quality Source: comScore, Q3 2012 4
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EVOLVE MALE SITES OFFER: Highest reach
AUDIENCE OVERVIEW EVOLVE MALE SITES OFFER: Highest reach 28.5M 28.3M 20.1M 13.3M 6.2M UNIQUE VISITORS COMSCORE Q3 2012
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PROGRAM OVERVIEW *DESIGNER*
4 celebrities ‘in their element’ PROGRAM OVERVIEW *DESIGNER* 6
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The all-new craveonline!
CUSTOM DESTINATION The all-new craveonline! Content organized in a more user-friendly, navigable way Beefed up content from respected and renown editorial contributors New ad opportunities such as super billboards More Pre-roll opportunities New color palette and scheme 7
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The all-new craveonline!
CUSTOM DESTINATION The all-new craveonline! Sed ut perspiciatis unde omnis iste natus error sit voluptatem quasi architecto beatae vitae dicta sunt explicabo. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt 8
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CUSTOM DESTINATION Ces event hub Sed ut perspiciatis unde omnis iste natus error sit voluptatem quasi architecto beatae vitae dicta sunt explicabo. Fully client-branded event hub Photo Gallery Video Gallery CES Twitter Ticker Editorial news, reviews, previews Social share tools 9
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CUSTOM DESTINATION Ces event hub Sed ut perspiciatis unde omnis iste natus error sit voluptatem quasi architecto beatae vitae dicta sunt explicabo. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt 10
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RELIVE APP Mobile web This slide will showcase the Relive App. I placed some screenshots of the mobile and web versions of the app.
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CUSTOM DESTINATION LAUNCH PARTY We will celebrate the launch of the ALL-NEW CRAVEONLINE at CES with a party at one of Las Vegas’ TOP hotspots – Marquee Nightclub at the Cosmopolitan! DJ bumping beats CraveOnline and Verizon Wireless branded step-and-repeat On-site Verizon Wireless branding and signage on display Logo inclusion on merchandise (co- branded with CraveOnline, Verizon Wireless logos) Food and beverages Photo and video recap of highlights housed on our branded CraveOnline CES hub 12
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Sliver unit Branded canvas 13
SYNDICATION AND DISTRIBUTION Sliver unit Branded canvas Prime placement fixed to the top of the site Featured client-provided or launch party teaser videos Image gallery of Verizon Wireless products Full tablet device compatibility HTML 5 ready :15 sec snack video featured in 300x250 Watch client-provided or launch party teaser videos in a fully client-branded environment Scroll through additional featured event recap or client-provided videos Drive users to custom event hub 13
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INgage UNIT Anchor cast 14
SYNDICATION AND DISTRIBUTION INgage UNIT Anchor cast Integrate editorial and hub content tying BEST OF CES theme Targeted, unique experience for each site Facebook tab and integration Aggregation of editorial content from multiple sites Photos and videos from CES and Launch Party Expandable anchor at the bottom of the site Featured event recap, launch party or client- provided video Complete social experience Multiple video functionality 14
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PROMOTION & AWARENESS +5MM +1MM +15MM Custom event coverage hub will feature Facebook share tools Facebook and Twitter shout- outs on key Evolve sites Navigation bar inclusion on CraveOnline Co-branded promotional units across Evolve PR outreach to press outlets and trades Homepage presence and exposure across multiple sites Source: ComScore Q3, 2012 15
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Mobile rich media SWIPER GALLERY 3D CUBE
MOBILE OVERVIEW Mobile rich media SWIPER GALLERY 3D CUBE Cutting-edge and first-to-market mobile rich media executions 3D cube allows users to interact with a variety of content (video or photo) on all 6 sides of the unit Swiper gallery lets users browse through videos and photos via a full-screen and sleek gallery presentation ADDITIONAL CREATIVE SOLUTIONS: Mobile Animated Banner Mobile Overlay Mobile Countdown Clock Mobile Anchor/Adhesion Unit DEMO DEMO 16
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WHY BUY THIS? 17 We know our audience
PROGRAM OVERVIEW WHY BUY THIS? We know our audience Largest audience out of all Male Lifestyle Digital Publishers View 30% more pages on our sites* Spend 64% more time watching video* 6M social media followers 15MM mobile users Our CraveOnline site relaunch will increase our audience and boost engagement even higher Our CES party will be the most talked about event outside of the convention center First to market mobile creative integrations Our influential audience and 6M social media followers will extend our CES content across the web Our Relive App will get our audience beyond Las Vegas inside CES for an exclusive experience We’ll syndicate and distribute our premium CES content to our loyal audience of 28.5MM Source: comScore, Q3 2012, M18-34 17
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achievements Best creative Best in-banner video Best video sponsorship
AWARD WINNING CREATIVE achievements Best creative Best in-banner video Best video sponsorship Cross video offline to online campaign Best use of display advertising TRANSFORMERS RESIDENT EVIL EA MMA 18
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Higher than the Industry Average
PAST TELECOM CAMPAIGNS 7.8% 93% Above Industry Average Interaction Rate 1.7% 17x Higher than the Industry Average Click-Through Rate 27% Post Engagement CTR Source: DFP, 2012 19
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300K 500K 1M+ 05:41 Based on a 30 day flight Unique Visitors Page
PAST TELECOM CAMPAIGNS Based on a 30 day flight 300K Unique Visitors 500K Page Views 1M+ Video Views 05:41 Avg. Time on Hub Source: DFP, 2012 20
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