1. Focus on Digitalization and Multimodality Susanna Metsälampi 6.4.2017
The Transport Code
Focus on Digitalization and Multimodality
Susanna Metsälampi

2. Refit With Customer In Focus
DIGITALISATION
MULTIMODALITY
Keeping the customer in Focus, we can recognize two Major elements in the reform we call the Transport code
Digitalization – recognizing its benefits, looking for ways to support it, making sure that legislation does not stand in the way of digitalization, automation and new innovations.
Multimodality: taking the whole transport system in the same framework. Starting from the concept of MaaS – Mobility as a Service

3. Better Regulation – Easier Market Access
MORE ROOM FOR INNOVATION
EASIER MARKET ACCESS,
Less red tape: Removal of taxiquotas, removal of national route licences for bus transportation, removal of national licences for vans
Technology neutrality: when taxifare is based on time or distance of the trip, taximeter is required but the authority can accept also other systems or devices provided the same accuracy of measurement and integrity of data is preserved. E-documents should be the first choice, when ever possible. (when possible and allowed by EU and International Rules)
Less Red Tape
Technology Neutral Rules
Technology Neutral Rules

4. This is how we look at the Transport System
Transport sector is taking a digital leap
Transport Code is the first law that obliges the private sector in taking a digital leap
Mobility as a Service is the most potential field to exportable businesses – the global potential of MAAS and ITS – market is estimated to be around 6400 billion euros
Finland is at the head of the league in digitalisation, but the potential is not fully utilised
New services and applications make better use of capacity, are more transparent and offer better confidentiality
Globally it is estimated that new application-based services supplement public transport and that they do not minimize its operational preconditions
With the help of data
Easier to develop, use and sell door to door services and interoperable mobility services
From closed and local ticket systems to interoperable online systems
Opening data interfaces, for example routes, timetables, stops, stations, prices
Single ticket for the entire travel chain
Through public procurement only interoperable ticket and payment systems
Exception and support for small operators (for example technical assistance in opening data)
Will help build international travel chains in the future

5. The Transport Code enables MaaS
Flexible combination of different transport services and their development into a safe, efficient and easy user-centric system
Opening the door for new, innovative services
Modal silos fading, creating smooth multimodal travel chains
Services that can be combined
Open data
Background systems that talk to each other
Multimodal chains built by operators
MaaS (mobility as a service)
Possibility for business opportunities in comparing prices, combining services, offering door- to-door services, creating packages etc.

6. Digital Transport, Smooth Transport
- First Step in the Transport Code
Service providers must open essential data in computer- readable format
incl. routes, timetables, stops, prices and accessibility information
Ticket and payment system interfaces to be opened for 3rd party service providers Passengers must be able to purchase (a ticket for) a single multimodal travel chain
Ticket and payment system interoperability as a prerequisite in public procurement
Regulation is key:
No modal silos,
innovative new services to meet the modern day demands
New regulation on data to guarantee tools to react if market disruption and/or undesired policy effects
- Public procurement – what to buy and what not to buy
Mixing public and private money, public sector (transport authorities) need to be ready to look in to different pricing models
Incentives for users but also private service providers so on system level policy goals reached
Equals an open ecosystem with freedom of choice for customers, more effective system, finally mobility services that integrated with each other but also other services
Crucial to see competition = several MaaS operators
Alleviations for small operators (e.g. a technical service for providing data access)
Business opportunities in comparing prices, combining services, offering door- to-door services, creating packages etc.

7. Completing the Multimodal Approach
Second Phase
Air, Sea and Rail Brought together with Road - > A Truly Multimodal Framework
recognizing similarities and differencies

8. New Services, Traditional Rules
New Multimodal Services
Can our legislation accomodate these services?
Does our legislation stand in the way of innovation?
Are all aspects covered?
Transport mostly covered by International and EU Rules
Transport Legislation in silos
Local transportation left to the discretion of States
In the second phase, bringing all Transport modes in the same legal frame, we recognized that at national level, there is little room to manoeuvre, as rules are solidly based on international requirements and consolidated by EU legislation.
Only local transportation (taxis, local buses, local trains) is left to the discretion of states.
However, we wanted to see how legislation could accomodate new services we see emerging.
Service providers offering travel chains, or mobility services where, e.g. you can get a combination of services for a mothly free (local bus transportation, a certain number of taxi rides and car rental for a time period). These kind of services may, in many cases, be an interesting alternative instead of owning your own car. (Also environmental aspect)

9. Digitalization in a Multimodal Framework
Promoting the MyData - Approach
User-Centricity
PSD2 is a huge game changer in the banking field
Would it be possible to do something like that in the Transport sector?

10. Multimodal Transportation is Already Here - but it is still in its infancy…
Do current passenger rights serve their purpose in a multimodal environment?
How does the Package Travel Directive cater for the needs of MaaS-Services?
People are using regularly different modes of transport and travel chains for moving around.
People often build their travel chains themselves, but all the more often they use the services of a digital service for doing this.
Except for local transportation, all parts of the chain are covered by Passenger Rights Rules. But how do they fit in in a travel chain? You may have a local bus or taxi service for the first and/or last miles of your journey. Then you may have a flight (with aviation passenger rights). After that, maybe a local connecting bus, then a train (with railway passenger rigths). How is for example a person with reduced mobility covered if there are problems in the beginning of the journey?
And how about these new mobility packages, offering a combination of different services against a fee. It appears that some of the packages might be covered by the Package Travel Directive, however, not all.
Yet, the Package Travel Directive appears to have been issued particularly with holiday travels in mind – and yet it may apply to a combination of local transport services, used on a regulat basis by locals…

11. Towards the Future - Checklist for Rulemaking
Ѵ – Do we need the rule? Ѵ – Does it allow for / make use of digitalisation - e.g. E-documents, E-platforms Ѵ – Does it allow for Innovation and Automation - Technology Neutral Rules Ѵ – Is it consistent with other rules in the Transport system? - Comprehensive approach to the Transport System

12. Thank you!