1. Career Services Workshop Series:
Value Proposition, Profile Statements, and Elevator Pitches

2. Career Development
Value Proposition Development
Assess your value, experience, and unique skill set you bring to an employer
Develop your “Elevator Pitch” or “60 second commercial”
Career Exploration and Skills Assessment
Value Proposition Development
Resume and Cover Letter Creation
Networking
Applications and Search Process Management
Interview Skills
Negotiation and Job Preparation
Carey Career Model
Develop your unique brand as a Carey student!

3. Value Proposition Development
Formulating your Personal Value Proposition
Answer
Formulate
Why should a company invest in you as an employee or intern?
How will you add more value than your competition for the position?
Strengths
Skills
Experience
Your Personal Value Proposition
Identify
(cited HBR Blog Article)
“Your personal value proposition is at the heart of your career strategy. It's the foundation for everything in a job search and career progression — targeting potential employers, attracting the help of others, and explaining why you're the one to pick. It's why to hire you, not someone else.”- Harvard Business Review Blog, 2011

4. Profile Statement Answer Formulate Identify
Value Proposition to Profile Statement
Answer
Formulate
Unique experience in wealth management and real estate.
Driven to provide quality results for clients.
Language Abilities
Research
Analytical Skills
Masters in Finance
Highly analytical Masters in Finance candidate at the JH Carey B School with unique experience in wealth management and real estate. Driven to provide high quality results for clients. Fluent in Spanish, Chinese, and English.
Identify
Take your Personal Value Proposition and turn it into a Profile Statement on your resume!

5. Fill in the Blank: Profile Statement Examples
1. Highly _____________ Masters in ________candidate at Johns Hopkins Carey Business School with experience in ____________. Passionate about _________________. Certified in _________.
2. Masters in ________candidate at Johns Hopkins Carey Business School with proven abilities in ____________. Experience working in _________________. Fluent in _________.
3. Johns Hopkins Carey Business school graduate focused on ___________________. Driven _____________________. Unique skills in _______.

6. Profile Statement Examples: Examples
Highly motivated Master’s level professional with exceptional communication and presentation skills developed through teaching and leading career development courses, workshops, and webinars. Unique combination of counseling and corporate experiences. Passionate about increasing cultural awareness and understanding among individuals and organizations.
Strategic planner and problem solver with expertise using technology to affect business development and operations. Business analyst capable of examining existing business issues, providing solutions for improvement, and overseeing their implementations.
Highly self-motivated financial analyst with training, knowledge and skills in Equity Valuation, Credit Analysis, Mergers & Acquisitions, Financial Modeling, Investment Portfolio and Risk Management. Candidate for CFA Level II Certification.
Engineer with strong ability in problem solving, quantitative analysis and computer operations, researcher and organizer of scientific studies, author of research articles and designer of patents. Fluent in English and Chinese.

7. What is an Elevator Pitch?
Short summary that quickly defines a person and their value proposition
30 seconds to 1 minute (an elevator ride)
Goal is to spark further conversation by exchanging business cards or schedule future meetings
Embedded hyperlink to Boston universities “elevator pitch video”

8. 6 Elevator Pitches for the 21st Century:
Daniel H. Pink is the author of several provocative, bestselling books about the changing world of work.
6 Elevator Pitches for the 21st Century:
1. Pixar Pitch 2.
3. Rhyming Pitch
4. Question Pitches
5. Twitter
6. One word pitch
Ask class for thoughts- can spark interesting discussion.

9. What are your career goals? What is your Value Proposition?
Elevator Pitch / 60-Second Commercial
Carey student / alumnus
Current internship or job
What do you do?
I will graduate with___ degree
I want to have my own company and ___
What are your career goals?
Name
Where you are from originally
Who are you?
Experience
Skills
Strengths
What is your Value Proposition?
*Groups of 4, share your pitch and practice. Then front of the class sharing!
In 60 seconds you should be able to tell someone who you are, what you do, what value you can bring to a company, as well as your career goals and interests. This should be a clear and concise opening to a conversation. Remember to ask about the person you talk to after your introduction and be curious!

10. Developing Your Brand Rebecca Bonco, Career Advisor My elevator pitch:
I am currently working at JHU Carey Business School leading the undergraduate professional development course and conducting graduate workshops and webinars. I also provide individual career counseling sessions to students and alumni at the DC Center.
I have a unique combination of corporate and counseling experiences and I am passionate about increasing cultural awareness and understanding among individuals and organizations.
In 5 years, I would like to continue developing my teaching portfolio and complete my licensure for the state of Maryland and start my own private practice specializing in work/life/balance issues.
Presenter to share their elevator pitch here or in the beginning of the workshop

11. Are you ready to catch? Developing Your Brand
Making sure the other person is ready for your “pitch” (throw the ball). Also, demonstrating it is really not a true “pitch” as the elevator pitch should really illicit conversation, therefore making it a game of toss.

12. What you say is only a piece of the whole pitch!
Developing Your Brand
What you say is only a piece of the whole pitch!
What you say
Your Body Language
Your Appearance
What happens during the first 4-5 seconds when someone is walking onto the elevator, before anyone speaks?

13. Communication with Our Office
Facebook:
Johns Hopkins Carey
Business School Career Services
Twitter: JHUCareyCareer
carey-jhu-csm.symplicity.com/students/
Carey Compass houses:
Calendar of events
Workshops
Webinars
Appointment scheduling
Internship and job postings
Job search resources

14. Questions? We look forward to working with you! Phone: 410.234.9270