1. Optimizing the Online Application
Courtney Pergolski
&
Brittany Bybee

2. Meet Your Trainers Courtney Pergolski Avionté Training Manager
10 years Staffing experience
Brittany Bybee
Strategic Account Executive
Avionté user at a Twin Cities Agency

3. Spend 1 minute talking with someone you have never met
Repeat 5 times!

4. Agenda 17.1 Talent Module Features Application Workflow Configuration
Mobile Friendly Application
Theming for external facing modules
Intended audience: Recruiters or Staffing coordinators – Anyone who would be creating a job posting/application
WIIFM: By utilizing the job specific application workflows, you will be better prepared to speak to your candidates and hopefully cast a broader net
After today’s course you should be able to not only walk through the process of creating a workflow, but also have better understanding of the purpose of utilizing the differing workflows
As far as the agenda goes, we will be talking through identifying

5. Pop-quiz
What percentage of people search for jobs using a mobile device?
65%
What percentage of smartphone job seekers have completed an application on their phone?
50%
Percentage of job seekers that fall off during the application process
Before we get started, let’s start with a little background information on Avionté that may help you understand the recent changes to Avionté.
60%
Percentage of job seekers who have created a resume or cover letter on their smart phone
23%

6. What is Aero? 17.1 Defined Talent Module Defined
Who knows what Aero is?
Who has logged into Aero?
Who is scheduled to be on Aero?
Who has an application set up in Aero?
Backstory – Why Aero?
While Aero is available on 16.2 we would like to get to This is where you will be able to utilize the latest and greatest and will be the platform in which we will push out new features.

7. Aero What is Aero Recruiter Module Job Board Module 17.1 Talent Module
Messages flow between Core and Aero Platform
Job Board Module
Social Sharing
SEO- friendly postings and boards
Talent Module
Mobile Friendly Application
5 unique application workflows
Its important to understand the foundation and structure behind the Application process to understand how the functionality is supported. Lets start with Aero: Aero is a web-based, SaaS model platform that is accessible from anywhere and any device. Aero was introduced with Avionté version 16.1 and has had 2 additional upgrades since, bringing us to version 17.1 (our most current and up to date version) Suite 17.1 offers three main modules: Recruiter Module, Job Board module and Talent Module. Each of these modules contains different functionality that you see here. Today we are going to be focusing on the Talent Module and more specifically the Applicant workflow of the online application.

8. The Stats
60%
Number of job seekers who quit in the middle of filling out an online job application because of their length or complexity
According to a study from recruitment company Appcast, recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less. The study tracked 500,000 job seekers looking at online applications across diverse platforms and more than 30,000 completed applications. 

9. The Stats
The ideal number of words on an online job ad for maximum conversion rate
250-2,000
According to a study from recruitment company Appcast, recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less. The study tracked 500,000 job seekers looking at online applications across diverse platforms and more than 30,000 completed applications. 

10. The Stats 5x
Better return rate on online application job description with 250-2,000 vs words
According to a study from recruitment company Appcast, recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less. The study tracked 500,000 job seekers looking at online applications across diverse platforms and more than 30,000 completed applications. 

11. The Stats
86%
Of job seekers use their smart phones to begin a job search
According to a study from recruitment company Appcast, recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less. The study tracked 500,000 job seekers looking at online applications across diverse platforms and more than 30,000 completed applications. 

12. The Stats
365%
Improved conversion rate by reducing the length of the application process to 5 minutes or less
According to a study from recruitment company Appcast, recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less. The study tracked 500,000 job seekers looking at online applications across diverse platforms and more than 30,000 completed applications. 

13. The Stats
50%
Drop in completion rates if an application is 50 questions or more
According to a study from recruitment company Appcast, recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less. The study tracked 500,000 job seekers looking at online applications across diverse platforms and more than 30,000 completed applications. 

14. Basic Application Settings
Application Workflow
Basic Application Settings
Set up your exit/redirect URL
Set up the Application Confirmation
Mobile Friendly – This means that you can access the application from your phone or a tablet and your screen will respond to the size and resolution of the device.
Drop off info

15. Talent Module - Settings
When your applicant goes to log in, they will be taken to the Talent Module and completes their application to start his or her Avionté record. When you log in, Avionté will allow you to set up some administrative preferences. You will see two different items in the sub menu that relate to the Talent module:
1. The application workflow settings (Click)
2. Talent Module settings (click)
The Talent module settings are more general settings for all of the Talent Module, while the Application settings will set up to 5 customized application workflows based on the job you are recruiting for and we will explore this further in a few minutes.

16. Talent Module - Settings
Overall Talent Module settings
Exit redirect URL configuration:
Field on the Job Boards is used if you need a different redirect URL per job board.
First, lets take a look at what the Talent Module settings can offer us as far as capabilities:
By utilizing the Talent Module settings you are able to:
Create an exit redirect URL on Talent and Job boards on the General application
Identify the contact method
And configure settings
settings for job application:
that a Talent will receive once they have applied
Both images and URLs can be included in the body text.

17. Application Workflow The Pre-Post Process
Determine Target Candidate Audience
Customize Application to “speak” to your Candidate
Set up your application to relate to appropriately skilled candidates
Drop off info data

18. Applicant Workflow - Admin
5 personalized application workflows can be configured
Ending portion of the URL is personalized
Assign a theme to each workflow
We are going to move into what we will want to set up on the application itself. As mentioned before, The Talent Module offers several different benefits.
These features include:
5 uniquely personalized application workflow (which we are going to explore next)
There is a Quick apply option in the default application
Ending portion of the URL is personalized
Assign a theme to each workflow
You can see here that we have moved down the menu on the left from the Talent Module Settings to the Application Workflow button and we have selected “Link Settings”.
Do you have a general apply?

19. Applicant Workflow - Configuration
We will work our way down the main list here for configuration of the application which starts with the a “welcome” tab which is required.

20. Configuration - Welcome
This section cannot be turned off for any application flow
Branches can be activated/deactivated and given an alias
Each application workflow can be assigned to specific suppliers o r branches and this can be set up here. This is simply where you “customize” to identify the actual location and line of business

21. As we zoom in, you will see that the properties are that are available for you to edit. You will be able to filter by supplier and if you would like to drill down further you can select to add the location and click the sliding button to “On”

22. Configuration – Welcome: Prescreen
Up to 5 prescreen questions
Added prescreen rejection message
Moving along to the “Welcome: Prescreen”. This is where you can add knock out questions to determine general screening questions before completing the entire application.

23. Here you can see the properties that you can select to show on the application. Here, you may chose to use examples like “Are you forklift certified” or “Are you able to work in the “Twin Cities metro area? Additionally, you can add a message and in the event that you still want to consider them for a general application or position you can drive them to another URL by adding the link in your message.

24. Configuration – Welcome and Account Create
Requires applicants to create an account that can be used to apply for jobs in the future.

25. Configuration – Personal Info
Requires phone number

27. Configuration – Resume
Is a resume required?

29. Configuration – Education and Professional Experience
No secondary screen from the Admin view – this is only viewable on the application

30. Configuration – Questionnaire
20 unique questions can be configured
Questions available pull from EmployeeInterview in core app

32. Configuration – Competencies
Minimum number required can be configured

34. Configuration – ADP WOTC & EEO
ADP WOTC can be activated
EEO
The option to include DOB is available
Enhanced EEO drop-down options

35. Configuration – Submit
Cannot be turned off for any application flow
Configure a unique acknowledgement

37. Configuration Settings

38. Configuration – Link Settings
The Flow link (URL) address field allows Admin Users to set a URL for the workflow, allowing applicants submit an application without applying to a specific job. Enter a URL in the blank field.
A minimum of five characters are required in the Flow Link (URL) address field.
To clear or remove a URL, click the   button next to the URL field and click Save Settings.
If a URL is updated, anyone who uses the old URL will be automatically redirected to the new URL.
If the workflow is active, the assigned URL will also be active. If the workflow is deactivated, the URL will be deactivated and an error message stating "This URL no longer exists" will display.
The URL for the Quick Apply workflow is "quick-apply." This cannot be changed, only removed. If the URL is removed, and needs to be added again, "quick-apply" will auto-fill when the field is clicked.

39. Configuration – Workflow Theme
Apply a color theme to the workflow by selecting a theme from the Workflow theme drop-down menu.
A preview of the theme is visible below the Workflow theme drop-down menu. 
If a theme has not been defined, the "Default" theme is displayed in the preview.
For more information on creating Themes, see the Admin - Themes article.
The theme applied to the workflow is only used when an applicant enters the workflow directly through the URL link. If the applicant enters the workflow from the Job Board, the theme chosen for the Job Board will override theme selected for the workflow

40. Configuration – Activate/Deactivate an Existing Workflow
Workflows can be activated or deactivated in Admin > Application Workflows. Once a workflow has been activated, it can be used for any future job postings. Deactivated workflows cannot be applied to future postings but will remain active for any current job posting that uses that workflow. If the workflow is active, the assigned URL will also be active. If the workflow is deactivated, the URL will be deactivated and an error stating "This URL no longer exists" will display.
In the Recruiter Module, click the Admin section.
Click Application workflows from the left menu bar.
Click a previously created workflow from the list

41. Configuration – Workflow Status

42. Job Descriptions

43. Contract Airport Security Guard
A large metropolitan airport is seeking security guards.
This individual will be working with ticket agents and TSA to ensure that all other travelers have a delightful and violence free travel experience.
This position is a temp to hire position for the right candidate, but will be evaluated at a 90 day check in point.
Compensation is $19/Hour.

44. General Data Entry
The temporary position is planned as full time hours through October The successful candidate will have quick typing skills, an analytical mind, exceptional attention to detail and a passion for precision. The position(s) based in the Newtown, PA office for the duration of the engagement.
Entering data into databases quickly and accurately
Inputting customer and account data from source documents
Transferring, typing and verifying data from one computer format to another format or system
entering information into electronic formats by using word processing or data processing software
Compiling, verifying accuracy and sorting information to prepare source data for computer entry
Reviewing data for deficiencies or errors, correcting any incompatibilities and checking output
Research and obtain further information for incomplete documents
perform analysis functions which may include gathering, validating and documenting against requirements
High School Diploma required, Bachelor Degree preferred, IS or IT focus a plus
3+ years’ data entry experience
Strong computer skills and experience working within databases
Strong Microsoft Office skills, especially Excel and Word

45. Certified Forklift Operator
Company seeks full-time Forklift Operators at its Northern IL / Southern WI Branch in Waukegan, IL (Located on the Wisconsin / Illinois border, commutable distance for Milwaukee area applicants).
Operate Crown forklifts, reach trucks and stock pickers.
Pick, pack and release orders.
Ensure order accuracy.
Become certified on forklifts and other warehouse equipment.
Report to Warehouse Manager / Warehouse Management team.
Minimum starting at $17.50 per hour with a $0.75 shift differential (nights)

46. Substitute Teacher
A large school district submitted an order for a high school math substitute for 4 – 5 weeks. They would prefer a licensed teacher but a license in the subject-area is not necessarily required.
This individual will be teaching 2 sessions of Algebra and 1 session of Honors Algebra. The principal would like to review resumes and possibly set up interviews with potential candidates.
This is an estimated timeframe as they will be covering a medical leave. Teacher could take more or less time depending on recovery.
Compensation is $130/day

47. Questions