1. Studying Television
Introduction

2. What is television?
TV channel
TV broadcaster
TV program
TV set

3. What is television? TV channel 电视频道 TV broadcaster 电视台 TV program 电视节目
TV set 电视机

4. The original meaning of “television” is “distant seeing” (tele-vision)

5. What is television?
1.) Television is a form of technology

10. Vocabulary Satellite television Cable television
These are both forms of digital television

11. Vocabulary Satellite television 卫星电视 Cable television 有线电视
These are both forms of digital television

12. To make a TV program you also need:
Cameras
Sound equipment
Editing equipment

13. How do TV programs change as TV technology changes?

14. What is television?
2.) Television is a business

15. How do television broadcasters make money?

16. How do television broadcasters make money?
Advertising
Subscription用费/会员

17. How do television broadcasters make money?
Advertising
Subscription 用费
Other ways?

18. What is television?
3.) Television is a public service

19. Vocabulary
Public service broadcasting
Commercial broadcasting

20. Vocabulary Public service broadcasting 公共电视
Commercial broadcasting 商业电视

22. Why do we need public service television?

23. Why do we need public service television?
1.) television can have some useful social functions
2.) commercial television broadcasters only care about those services which make a profit.

24. 4.) Television is a form of cultural product

25. Television programs follow many aesthetic rules美学规则 for:
Editing
Sound
Performance style 表演
Narrative叙述

26. Vocabulary
season (UK: series)
episode

27. Vocabulary
season (series UK) 季
episode 集

28. What is television?
5.) Television is part of society

29. Television may influence other parts of society
Television may also be influenced by other parts of society

30. Television may influence other parts of society
Television may also be influenced by other parts of society
E.g. politics, education, law, sports, “national sentiment”

32. Television may also be affected by other factors:
1.) Competition from other technologies (e.g. movies, video games).
2.) Changes in audiences and audience tastes
3.) Changes in the advertising industry

33. What is television? 1.) Television is a form of technology
2.) Television is a business
3.) Television is a public service
4.) Television is a form of cultural product
5.) Television is part of society
All of these have effects on each other

34. 1.)How many hours a week do you spend watching television programs?
2.) How many hours does the average American spend watching television every day?
3.) In China, what kind of people watch the most television?

35. The average American spends 5.11 hours every day watching television
Source: A.C. Nielsen Co. February 2016

36. By the time they are 70 years old the average American will have watched 9 years of television.

38. Average viewing time amongst white Americans = 5.02 hours
Average viewing time amongst black Americans = 7.10 hours
Average viewing time amongst Asian-Americans = 3.04 hours

39. Average viewing time amongst white Americans = 5.02 hours
Average viewing time amongst black Americans = 7.10 hours
Average viewing time amongst Chinese-Americans = 3.04 hours
Why are there these differences?

40. 4.) How many TV sets are there in your family’s home?

41. More than 65% of American families have 3 TV sets or more

42. More than 65% of American families have 3 TV sets or more
Why are there fewer TVs in Chinese homes?

43. Why should we study television?

44. Watching television is more useful than reading a book. True or False?

45. Watching television is more useful than playing sports. True or False?

46. Do your parents encourage you to watch television?

47. Important Issues in Television
1.) Low Quality 低质量
Television has traditionally been seen as lower quality than books, newspapers and even radio and film.

48. Why is Television Low Quality?

49. Why is Television Low Quality?
Television is low quality because:
There is too much entertainment 娱乐节目太多
It is repetitive and uncreative 没有创造力
There are too many advertisements 广告太多

50. Many people think that television also has some other bad effects on viewers

51. 1.)People watch television rather than do exercise (so they become fat)

52. 1.)People watch television rather than do exercise (so they become fat)
2.) Children watch television rather than do their homework (so they get bad results at school).

53. 1.)People watch television rather than do exercise (so they become fat)
2.) Children watch television rather than do their homework (so they get bad results at school).
3.) Television is bad for socialization 为社交不好(people stay at home and do not make friends)

55. More bad effects？
Television is bad for concentration专心
Television advertising advertises unhealthy food and drinks (junk food).

56. Why does television have so much entertainment?

57. Why is it important to study television?
1.) Television is an important part of society with a big influence over many people.
2.) Television can sometimes provide important functions such as relaxation and information.

58. Why is it important to study television?
3.) Television is a big industry which employs many people.
4.) Television is connected to many other areas of society such as advertising, sport and politics.

59. Most people will never meet Trump but will see a lot of him on TV

60. Questions
1.) What are your favorite genres (type) of television programs?
2.) Do you have a favorite television channel?

61. Popular Television Genres
Television dramas (soap operas)
Historical dramas
Variety shows 综艺节目
Dating programs
Talent shows 电视才艺秀
Sports

62. Popular Television Genres?
News
Documentaries 纪录片
Sitcoms?
Quiz shows?

63. Sitcom

64. Do you have a favorite television channel?

65. Do you have a favorite television channel?
Jiangsu TV
Hunan TV
Zhejiang TV

66. Do you have a favorite television channel?
Jiangsu TV
Hunan TV
Zhejiang TV
CCTV?

67. Do you have a favorite television channel?
Jiangsu TV
Hunan TV
Zhejiang TV
CCTV?
Henan TV?

68. Is all television low quality?

69. Important Issues in Television
2.) Commercial broadcasting and public service broadcasting

70. Issues
2.) Private broadcasting and public service broadcasting

71. Why does the BBC make more documentaries than UK commercial broadcasters?

72. Issues 2.) Private broadcasting and public service broadcasting
Commercial broadcasters 商业电视 are interested in profit…利润
but public service broadcasters 公共电视 are usually more interested in serving society or community 为社会服务.

74. Should the BBC use money from the public to make expensive entertainment programs like Sherlock神探夏洛克?
Or should the BBC spend more money on news and documentaries?

75. Should public broadcasting only aim for a large general audience 大众?
Or should it produce programs for different niche audiences小众?

76. BBC Program for disabled people 残疾人
BBC Program for people who like astronomy 天文

77. Important Issues in Television
3.) Regulation规章
In the UK, the government uses regulations to control the commercial broadcasters.

78. Issues
3.) Regulation规章
In the UK, the government uses regulations to control the commercial broadcasters.
For instance, each week commercial broadcasters must broadcast a certain amount of news, documentaries or other “high quality” programs.

79. Some other areas of regulation in the UK include banning junk food advertisements禁止垃圾食品广告 during children’s TV programs

80. Important Issues in Television
4.) Local, national and global TV
Some countries such as the UK are based predominantly on national broadcasting companies.
Others such as China, are a mix of national broadcasters (CCTV) and local broadcasters (CQTV, Henan TV)
What can local TV provide that national TV cannot?

81. What kinds of TV programs are on Henan TV that you cannot find on CCTV?

82. Local news
Local talk show
Local dramas
Programs promoting local shops, restaurants, real estate.

83. 天天630 (Chongqing local news)

84. Global television
Recently, more and more television companies around the world also buy foreign television programs.
Is this good or bad?

85. Why are the most popular TV programs in the world usually American?
What makes them popular?

86. Important Issues in Television
5.) What is television?

87. Now people don’t need a TV set to watch TV.
They can watch TV on computers, tablet computers and mobile phones.

88. What are some of the advantages of internet television?

89. On websites like tudou and youku people can choose what time they want to watch particular programs.
People may be able to watch many episodes together.

90. The American comedian喜剧演员 Louis CK made his own “television” show on youtube.
It was so popular he was employed by the television channel HBO to make “real” television programs.