1. Facebook Ad’s Reloaded
Phase 2 Re-Target Ad

2. Phase 1 we –
Created a web page with our offer – The Cheese Simple form – Give them something valuable –
Created a Website Custom Audience in Facebook – Re-target WCA for specific page – Pasted “pixel code” in website “header” section –
Created Facebook Ad – Website clicks, to our specific page – Set demographics based on Niche – Image, headline, text to grab attention -

3. You should be seeing results on your website clicks ad
Check your custom audience to assure you have at least 20 in the audience

4. Phase 2 begins by creating a secondary “offer” for Re-targeting
This is not an offer to finance them for their home purchase…..YET
This is you delivering content important to the prospect Branding yourself as an expert

5. More cheese ideas – Current Market Information – (make sure it is relevant to the niche and explain the benefit) Testimonials – (video is best) Hero story's – (how you saved the day with a client in the same niche) Other questions that are not so common – (if you did a FAQ)

6. Make a new page (sub domain) to Re-Target people who saw the first page
This is done by adding “pages” in your site builders (if you have a developer ask them to build you a new page)
In weebly and in wordpress the name of this new page will be the subdomain
**In weebly when you create a new page, don’t put spaces in the page name….it will make the subdomain NOT have dashes

8. This page is ONLY going to be seen by someone who has clicked on the first page
Speak to them in the second page with this in mind
Make the feel almost like that click has sparked a conversation
Have a form to get the new cheese (simple)

10. The URL for weebly is the domain /pagename

11. Create a NEW Website Custom Audience for this page (same steps as Phase 1)

15. Next is to create an Ad in Facebook to get the people who took an action on the first ad to come BACK to your website
Click the name of the first audience that is now “ready”

21. Place your order