1. Digital Marketing Strategy
Name, Title
Date

2. Executive Summary
Key bullets that tell a story with data to bring it to life

3. How are our competitors doing?
Summarize your competitive position
Examples of what others are doing – good and bad

4. Who is leading in the digital space?
Summarize who you are trying to emulate if anyone
Clear examples of great companies in this space

5. Digital Marketing Vision
Insert a paragraph that describes where you are trying to get to. Make it inspirational

6. Our goals Through this vision we will deliver the following goals:
Clear goals that you can achieve
We will deliver these through a number of work streams that fall under the X pillars of this strategy

7. The X Pillars of the strategy
The strategy is made up of X pillars that contribute to the overall digital experience and each is broken down into a number of work streams
FINDABLE
Social media
Off-page SEO
Campaigns
Content SEO

8. The channels
These pillars are executed against the 4 core digital channels
Marketing
Website
Apps
Intranet
Summarize what is included here
Summarize what is included here
Summarize what is included here
Summarize what is included here

9. The X Pillars

10. Findable
Creating engaging content on a beautiful site that cannot be found serves little value. Making our digital presence felt across multiple touch points is vital.
Explain the specific work that will be done to achieve this pillar
How this is delivered across the 4 channels
In View
Public Website
Intranet
Marketing
How does the above fit in this channel?

11. Summarize the pillar here
Explain the specific work that will be done to achieve this pillar
How this is delivered across the 4 channels
In View
Public Website
Intranet
Marketing
How does the above fit in this channel?

12. Summarize the pillar here
Explain the specific work that will be done to achieve this pillar
How this is delivered across the 4 channels
In View
Public Website
Intranet
Marketing
How does the above fit in this channel?

13. Summarize the pillar here
Explain the specific work that will be done to achieve this pillar
How this is delivered across the 4 channels
In View
Public Website
Intranet
Marketing
How does the above fit in this channel?

14. Summarize the pillar here
Explain the specific work that will be done to achieve this pillar
How this is delivered across the 4 channels
In View
Public Website
Intranet
Marketing
How does the above fit in this channel?

15. Summarize the pillar here
Explain the specific work that will be done to achieve this pillar
How this is delivered across the 4 channels
In View
Public Website
Intranet
Marketing
How does the above fit in this channel?

16. Other principles of the strategy

17. Management
These pillars must be delivered within a structured framework and good governance practises to maximise efficiency whilst minimising risk.
Monthly dashboards
Process document

18. The team
The resources to deliver this strategy are X - summarize

19. Stakeholders Summarize your stakeholder situation Steering Committee
Digital Champions

20. External partners Summarize how you will work with 3rd parties
Insert detail here

21. Key work streams
Gantt chart that shows the key work streams delivery timescales

22. Risk analysis
Below is a matrix of risks to the delivery of this strategy and to the business as a result of this strategy 7
Item Risk Factor 4 8 5
Likelihood 6 3 2 1
Impact

23. Financials
Show the clear financials for the period that this strategy spans for

24. What does success look like?
Insert a table of your KPIs showing clear success metrics