1. Christy Kim Lauren Klug Cassandre Rank Megan Tuttle
Digital Switch Over
Christy Kim
Lauren Klug
Cassandre Rank
Megan Tuttle

2. Terms:
DTV - Digital Television. An advanced broadcasting technology that has transformed your television viewing experience.
DTT – Digital Terrestrial Television, the technological evolution of analogue television to digital television.
Analogue TV – Analog transmission that involves the broadcasting of encoded analog audio and analog video signal.
Multiplex – A group of channels that are all broadcasted on the same frequency.
Multicasting - Several channels of digital programming being offered at the same time using the same amount of spectrum required for one analog program.
FCC – Federal Communications Commission
BBC – British Broadcasting Corporation

3. Analogue vs. Digital Analogue waves vary which makes bad quality.
Digital waves are more consistent which creates the good quality. .
Analogue carry less pixels which creates fuzzy images.
Digital signals carry larger and clearer streams of pixels which makes the crisp picture.

4. US Transition -Telecommunications Act of 1996
-Initial Transition Date : December 31, 2008
-First DTT Broadcast : October 29th, 1998
-Digital Transition and Public Safety Act of 2005
-Digital-analog converter box coupon program
-Transition Date Moved Back: February 17th, 2009
-Final Transition Date : June 12th, 2009

5. US Transition
2000 – Only 23% of Communication Broadcasters had met their promises
2005 – Only 53% of households had been affected by transition
2006 – 61% of Americans weren’t aware of the transition
May 1st 2009 – 3.1% of Americans still not ready for transition
June 11th 2009 – I day before the transition and still 1.75 million people not ready
Final Transition Date – Set for September 1st 2015

6. UK Transition -UK focuses on the social benefits
-offers more channels and easier access.
-trends in technology demand it
-HD channels, Pay Per View, Wi-Fi
-Creates competition with the US
-UK's switch was far more advanced at first
-Gentle and relaxed approach
-UK has heavy media presence in Europe.

7. UK Legislation -Help Scheme -Disclosure of Information Act 2007
-Digital Economic Act of 2010

8. UK Process
-October 1st 1998-First Signal Broadcast -October 17th 2007-Start to Switchover -2 stages incolved in the switchover THEN -5 multiplexes -4 accesed 90% of the country: -1 channel only accessed 70%. NOW -6 multiplexes -all garantee to reach 90%

9. Actors in U.S. United States Congress
Passed legislation
Federal Communications Commission
Oversee implementation
Other Agents
The White House
Department of Commerce
Telecommunication companies

10. Actors in UK Governmental agencies Independent Actors Parliament
DCMS
Office of Communication
Independent Actors
Digital UK
BBC
DSHS Ltd.
add multiplexs

11. Differences between US & UK
United States
Command-and-control
External regulation
Broadcasting model
United Kingdom
Co-regulation
Common carrier model

12. Merits -Better sound and picture -Flexibility and Efficiency
-More channels and programs/ expanding programming choices
-Better sound and picture
-Flexibility and Efficiency
-Public Safety
-Advanced wireless services
-Interactive video and data services
-Diversity and Direct impact

13. Shortcomings -Instability and Unpredictability -Transition readiness
-Public choice
-Quality
-Piracy

14. Discussion Questions
What's your experience with the DTV Transition in your home country?
When going through a transition this large, do you believe there should be heavy external regulation, co-regulation, or self regulation?
What was the biggest benefit of DTV in your opinion and are there any other benefits we didn't list that you have experienced?