1. Pilot project: GN
Quality is this year & ownership means commitment

2. The project in short The BIG why half double
One of GN Netcom’s challenges has since its launch of online sales channels been revolving around a tendency of stagnating launches due to heavy after work to correct errors from previous launches. Thus, they ty up resources that could have been utilized elsewhere to perfect existing channels and develop new channels.
By launching a test market place through the application of the Half Double methodology, GN Audio will be able to reduce its project lead time and time to market dramatically. The pilot project is thus going to outline how future online sales via multiple channels is going to take place, where each of these channels address different market places across geographies.
The pilot project at GN Audio is categorized as a sales/IT project and is about developing new ways of working with digital sales

3. What did we do? CORE ELEMENTS Actions IMPACT FLOW LEADERSHIP
5 success criteria broken down into Impact KPI’s
Team Pulse Checks with key stakeholders and team (each Friday and after each sprint)
We reduce time to impact from 9 months to 3-6 months from start to market launch
FLOW
Implement days (working days): Tuesdays and Fridays (Project Team)
Stakeholder days: Bi-weekly Tuesdays (review team)
STEERCO: Monthly (1st week of the month)
Project is executed in 2-3 weeks sprints with specific sprint deliverables
LEADERSHIP
Project owner deeply integrated. Participates in all sprint meetings
Leadership goes beyond the project managers
High degree of involvement of all team members in planning and executing sprints
Project war room established to support co-location and cross functional collaboration

4. Project visuals 4

5. From single to multiple channel integrations
Implementing a better way of launching new markets will generate faster business
From single to multiple channel integrations
Time (months)
3 ……….…9……….……………26 1 2 3 26 .
....
Current situation
Stagnating launches due to heavy after work to correct errors from previous launches
Ambition By developing a better launch method new markets will be launched faster and better
Market places
In half the time, with double the impact

6. Translating the Impact Case: Tracking impact KPI’s at GN Netcom
IMPACT OBJECTIVES
IMPACT MEASUREMENT
Impact map
Impact objectives
KPI/ measure
Base-line
Target
Date
June 16
Dec 16
June 17
Dec 17
Business Impact:
Minimum Impact
Accuracy
Content & Pricing Accuracy
75%
99%
90%
Time
Time 2 Market
+75d
< 35d
60d
50d
40d
30d
Revenue ‘17
Revenue growth (MDKK)
XX (‘16)
> 150%
+20%
+30%
+50%
Behavioural Impact:
Accountability
Resources
Resource allocations
60%
70%
80%
Quality
Produce channel relevant data
50%
85%
Management Buy-in
Ownership definitions
95%
Half resource impact and Halved Time 2 Market with Double revenue and improved customer experience
Time
Accuracy
Revenue
Ensure Accountability into content quality
Resource allocation post launch assured
Ensure budgets for running business, customer service and buy-in in management
Business/Performance
Behavior/Capability