1. SEARCH ENGINE OPTIMISATION
Stu Davies
& Jimmy Dorrell
#GreenGrowth17
@CreativeBloomUK

2. YOU NEED SEO Lets start with a important fact
Each year more than 2 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.
In other words: Every second that your website is not found properly on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services.
YOU NEED SEO

3. Your website is your shop window
IF IT DOESN’T LOOK VERY GOOD
IF ITS HARD TO NAVIGATE
& PEOPLE CANNOT FIND WHAT THEY WANT – QUICKLY
THEY BOUNCE

4. SEO: Search Engine Optimisation
BIG RED ARROW
Optimising signals both on and off a website to get it to show up when people search for something

5. WEBSITE OPTIMISATION
A GREAT LOOKING WEBSITE MIGHT NOT ATTRACT MUCH TRAFFIC – WHY? Poor Navigation Poor Page Logic Poor targeting & use of keywords Poor link structure Poor link equity
YOUR SITE STRUCTURE & NAVIGATION IS CRUCIAL FOR:
- INDEXING (HELPS SEARCH ENGINES FIND YOU)
- LINK POWER – DISTRIBUTING TO ALL YOUR PAGES
- USABILITY – AS FEW CLICKS AS POSSIBLE

6. HOW GOOGLE WORKS
GOOGLE IS LOOKING FOR TWO THINGS FROM YOUR WEBSITE:

7. HOW GOOGLE WORKS

8. HOW GOOGLE WORKS – ON PAGE OPTIMISATION

9. WEBSITE OPTIMISATION
MOST IMPORTANT PAGES JUST ONE CLICK AWAY

10. WEBSITE OPTIMISATION – KEYWORDS & CONTENT

11. What are keywords? Single and two words are more competitive.
BIG RED ARROW
What are keywords?
Single words: ‘car’
2/3 words: ‘red cars’
Phrases and questions (“long tail):
‘how much is a red car in Brighton’
Single and two words are more competitive.
All Google is trying to do is match-make the searcher with the information provider.

12. Keyword Tools

13. WEBSITE OPTIMISATION – STRUCTURES

14. LINK POWER
USE GOOGLE ANALYTICS TO FIND OUR YOUR MOST IMPORTANT PAGES!

15. FLAT VS DEEP STRUCTURE

16. LOCAL SEO & LOCAL PAID
SEARCH FOR PIZZA ON YOUR PHONE

17. LOCAL SEO & LOCAL PAID
It’s different for EVERYONE as it’s PERSONALISED & LOCALISED

18. SO WHAT?
It means you need to be highly targeted to compete with your local rivals & ensure you optimise ‘local signals’ on & off your website

19. Local SEO:
Optimising signals both on and off a website to get it to show up IN A SPECIFIC GEOGRAPHIC AREA

20. OWN YOUR SPACE!!
Setup your GMB page

21. OWN YOUR SPACE!!
If you sell to B2C – ensure your facebook biz page is well setup

22. Encourage reviews!!

23. Ranking for local SEO
BIG RED ARROW
- Blog about local things create shareable local content - Use Moz Local to check your Name, address postcode (citation) is the SAME for every listing & on your website - GET A Google map on Your site

24. Optimise on-page for your target local area:

25. Get on relevant & local directories

26. Be where Google expects to find you

27. RECAP TO GET TRAFFIC TO YOUR SITE RESEARCH KEYWORDS FOR SITE STRUCTURE
USE THOSE RESULTS TO DECIDE HOME, CATEGORY, PRODUCT & BLOG PAGES
CREATE A FLAT LINK STRUCTURE
BUILD BUILD BUILD YOUR LOCAL SEO PROFILE
MAKE FRIENDS & PESTER: GET LINKS. LINE UP IMPORTANT PAGES SO THEY GET LOTS OF LOVELY LINK JUICE

28. FAQs
THANKYOU.
Say
#GreenGrowth17