1. Crash Course Search Engine Optimization
Inbound Marketing Indonesia

2. Inbound Marketing Indonesia
Founded in 2009
Pioneer in providing inbound marketing services
Based in Bandung and Jakarta
Friendly 
Get Connected
Website :
Twitter :
Facebook :
LinkedIn : marketing-indonesia

3. me: Ridho Putradi S’Gara
Co Founder at Inbound Marketing Indonesia
Studied at Institut Pertanian Bogor, majored in the computer science
Also working as Internet Marketing Manager for Asia at LaSalle College International
Get connected
Twitter :

4. This Workshop
Is an open forum, so bring on questions, comments, and shared experiences
We’re also a learner

5. Search Engine Optimization
The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors

6. Recent Updates Google Algorithm Universal Search Social Media Search
etc

7. Google updates Reduce rankings for low-quality sites
Provide better rankings for high-quality sites

8. Universal Search
Web Pages
Images
Places
Videos

9. Social Media Indexing

10. So, Why SEO is important?

11. SEO is important because
Search engine drives high quality traffics
90% of people only click website that are visible on the #1 page of SERP

12. Agenda Keywords Analysis On Page SEO Link Building Strategies
Geo Targeted SEO
Social Media for SEO
Ongoing SEO Improvement
Black Hat SEO

13. Keyword Analysis
Search engines works with keywords

14. Initial Keywords Root names Related names Competitors names
Geographic variations
Descriptive variations
Etc

15. Primary Selection Sufficient search volume Relevant
Relative competition
Choose the right keywords!

16. Google Adword Keyword Tool
We can use :
Google Adword Keyword Tool
Wordtracker, Wordstream, SEO Book

17. Choosing relevant keywords
Not only pull in traffic, we need keywords that convert.

18. Competitive research Number of search result Top 10 Competitors
Having our keywords on the first page of SERP is great. But having keywords that convert well is awesome.

19. Winning the competition
Authority
Links to website
Links to specific page
The anchor text links
Relevance
Title
Internal navigation
Keywords on URL

20. Remember this!
You're not married to your keywords. Be flexible. Works only with keywords that work!

21. On Page SEO
Optimizing the SEO on the internal website

22. The Basics
URL
Page Title
Meta Tag
Headings
Content / Keyword Density

23. Search Engine Friendly URL
crashcourse.com?p=2 is less friendly than crashcourse.com/inbound-marketing-course.html

24. Page Title Keywords on title No duplicates
Rather than having repetitive page title like
Download Music, FREE Download Music, Download Latest Music
.. use the variation
Download Free And Latest Musics

25. Meta Description
Search Engine use Meta Description as snippet for their search result
Meta description help increase the CTR
Most of search engine has 160 char on their snippet
<meta name="description" content="Inbound Marketing Indonesia was founded in Our goal is to help your company convert more of its leads into sales. By optimizing your conversion process, we can help increase your company’s bottom line." />

26. Content / Keyword Density
Don’t choose between readability and SEO.
Keyword stuffing is not going to work
Avoid duplicate contents
Human visitor is your priority

27. User Generated Content
Content Summary
Content Tagging
Let your users help your on page SEO.

28. Link Building Strategies
Links help website's ranking better by increasing the search authority.
Off Page SEO

29. Check your links
Google Webmaster Tools
Backlinkwatch

30. Text links are much better than images links.
Anchor Text
Anchor is a clickable text of a link
Anchor text rich
Text links are much better than images links.

31. Link Building Tactics Completely Manual Editorial Combination
High quality links = Vote for your website.

32. Manual Link Building Paid Links Submission Link Exchanges
Article Submission
PR Submission
Directory Submission
Guess Blogging
Sponsored Post

33. Editorial
Create a high quality content and let people recommended it.

34. Link Bait
Provide the easiest way to link back to your website. Use badges, copy-able codes
Invite your communities to link back to your website.

35. Geo Targeted SEO The Places reviews on Google search result
Build local trust

36. Geo Targeted SEO Techniques
Geo Tagging
Local Listing
Geo Targeted Keywords
<meta name=”geo.position” CONTENT=”49.2;-123.4″> (latitude, longitude) <meta name=”geo.placename” CONTENT=”London, Ontario”> (city, State/Province) <meta name=”geo.region” CONTENT=”CA-ON”> (Country, State/Province) <meta name=”ICBM” content=”49.2;-123.4″> (latitude, longitude)
Local listing / directory website - Google Places - Yahoo Local Listing - Bing Local Listing - DMOZ - Etc

37. Social Media for SEO
Social Media Indexing / Realtime Search on Google Search Result
High Ranking Social Media

38. Ongoing SEO Improvement
Monitor your SEO Campaign
Adjust your keywords
Maintain On-Page Optimizatio
Focus on External Link Building
Ongoing SEO Improvement

39. Ranking Dashboard Use Google Webmaster Tools for monitoring Keyword
Target Page
Conversion Rate
Monthly Search
Difficulty
Ranking
Inbound Marketing Services
Inboundmarketing.web.id
15%
410
0.78 1
SEO Services
Inboundmarketing.web.id/seo-services 5%
1000
44 (-3)
Use Google Webmaster Tools for monitoring

40. Question?
SEO Games 2011, win $500 cash prize
Thank you