1. Don´t guess, ask! Using a market survey to promote sustainable mobility for the workplaces
Sara Lukkarinen | Motiva Ltd.

2. Finnish Transport Agency
IN SUMMARY: THE FINNISH APPROACH
Ministry of Transport and Communications officially oversees MM issues
Finnish Transport Agency
has practical responsibility for steering and funding actions
Motiva coordinates mobility management on national level
Regional and local mobility management work

3. A LOT HAS ALREADY BEEN DONE…

4. STARTING POINTS 2016

5. 30 min walking or cycling is the recommended daily exercise.
Employees that exercise
2-3
times at week have
4,5
less sick-leave days in a year than those exercising once.
30 min walking or cycling is the recommended daily exercise.
In cities cycling is almost always the fastest mode on trips under
5 km
Ecodriving
improves traffic safety and saves fuel costs up to 15 %

6. ?

7. MARKET SURVEY FOR WORKPLACES
Spring 2016 financed by the Finnish Transport Agency, done by the Aula Research and Motiva Oy
Target groups: the decision makers in Finnish companies and the municipal managers
Targets:
The decision makers’ attitudes towards the promoting of sustainable mobility
The actions already done to promote sustainable mobility
Possible barriers to promote sustainable mobility
Electronical survey
Participating 426 decision makers, mostly CEOs

8. PROMOTING SUSTAINABLE MOBILITY
How important do you find promoting sustainable mobility in your company?
Very important
Somehow important
Not so important
Not at all important
Can not say

9. THE BENEFITS LINKED TO SUSTAINABLE MOBILITY

10. MEASURES ALREADY TAKEN
Travel plan
Company public transport ticket
Encouraging teleworking
Financial support for walking or cycling

11. MEASURES TO SUPPORT SUSTAINABLE MOBILITY

12. The knowledge to provide:
Basic information for promoting smart mobility at the workplaces
Good examples
Practical examples of implemented measures
More knowledge of the effects
Learnings?
What we learned:
Don´t make any assumptions
Explain everything

13. Main messages:
Sustainable mobility improves the well-being at work and decreases the amount of sick leaves.
Sustainable mobility is a responsible choice.
Favouring the sustainable modes of transport increases the productivity and decreases the costs.

14. Travelling to work is changing
– Make it a possibility already today

15. NATIONAL COORDINATION FOR MM AT WORKPLACES 2017
WEBPAGE
NEWSLETTERS
SOCIAL MEDIA
THE MONTHLY FORERUNNERS
PRESENTATIONS
MEDIA ACTIONS
RAISE THE INTEREST
BEST PRACTICES
EVENTS
POSTERS AND OTHER MATERIALS
SHORT VIDEOS
OFFER THE TOOLS
KNOWLEDGE OF DIFFERENT SERVICES
GUIDELINES
SUPPORT THE ACTION

16. QUESTIONS? Sara Lukkarinen sara.lukkarinen@motiva.fi +358 9 6122 5022