1. Action Group #7 Healthcare : A Regional Asset October 14, 2010
Robert G. Riney Executive Vice President / Chief Operating Officer Henry Ford Health System
Action Group #7
Healthcare : A Regional Asset
October 14, 2010

2. How do we position healthcare as a regional asset?
Develop strategies to shift perceptions and conversations
Increase awareness about economic value to the region
Leverage our collective strengths
Increase collaboration among health care providers, systems and education and research facilities
Decrease internal (regional) competition
Continue to support and grow life-science sector
Invest in new technology / innovation
Highlight strength of research and medical education programs
Innovation / discovery is a market differentiator and economic driver
U of M, WSU and MSU account for 95% of all external academic R&D dollars that come into the State.
Attract and Retain Talent, Patients and Investment to region

3. Michigan’s Healthcare Sector: Economic Impact
Michigan’s largest private-sector employer
Accounts for nearly 914,900 jobs (526,716 direct / 388,178 related)
Total direct health care employment exceeds Michigan’s agriculture, education and automotive manufacturing sectors.
Generates more than $45.2 billion in wages, salaries & benefit
Workforce / employers generates $14 billion annually in taxes
Michigan universities annually invest $600 – $900 million in medical technology research
Certificate of Need (CON) applications:
Jan. 09 to present date, Michigan facilities filed applications for projects with over $1.6 Billion in associated project costs.

4. Michigan’s Healthcare Sector: Regional Snapshot: Strengths & Challenges
Projected shortage of nurses
Physician shortage and misdistribution by both specialty and geography
Lack of collaboration
Focus on institutional versus community interests
Shifting demographics / Aging population
High Unemployment
Improving the overall health status of the region
Rising Costs
Thinning margins and reimbursement
Healthcare reform
World Class Medical Education Programs
Multiple Medical Centers ranked among the country’s best
University of Michigan – one of nation’s largest medical research centers
Wayne State University – largest urban-based medical education program in USA
Growing cluster of Life-Science Companies
One of the nation’s top 25 centers for workers employed in life-sciences
Local models of Collaboration

5. Michigan’s Healthcare Sector: Existing Regional Synergy / Collaboration
Medical Mile
(Oakland County)
Automation Alley
Medical Mile (Grand Rapids)
TechTown partnership w/ WSU & Other Health Systems
Economic Development Partnership at County Levels
Wayne County Health Authority
Safety Net Initiatives
Michigan Life Science Corridor
Strength of Research Programs
MichBio Expo and Conference
Investment expansion & facilities
(HFHS / DMC)
U of M, WSU, MSU, OU, etc…

6. Michigan’s Healthcare Sector: Life-Sciences
Leads the nation as one of the fastest growing life sciences states
Biotech – Medicine – Ecology – Pharmacy Proteomics – Genomics – Cellomics Diagnostics – Screening – Water/Air
Food – Synthesis – Therapeutics
$2 billion invested in R&D each year and nearly 20 new companies since 2000.
$178 million invested over the past four years to foster growth in life sciences
542 companies
31,777 employees
$4.8 billion in sales
14.7 percent of Detroit Region employment provided by healthcare delivery & life sciences companies.
4th largest high tech workforce in the nation
Nationwide, these companies employ 12.3 percent of the workforce. 
Already strong synergy between the region’s universities, teaching hospitals and life science companies
Majority of employment is concentrated in Southeast and West Michigan.
Top 5 Counties: Wayne, Washtenaw, Kalamazoo, Oakland, Ingham

7. Leverage Healthcare to transform Michigan for a Sustainable Future
Create an Urban Experience to attract / recruit staff, students and residents
Build a vibrant, high-quality and diverse market place where people want to live, work, play and shop
1st Priority is to fix our region’s brand
Change national and international image
Tell our own story by our actions
Concentrate our efforts in one place
Regional buy-in with a shared vision
Starting with downtown-to-midtown Detroit
Offer incentives for attracting primary care physicians to work in the city
Leverage the region’s diversity
Eliminate unnecessary roadblocks, and bureaucracy that prove to be barriers to regional collaboration
Dick Devos was quoted by the Detroit Free Press on 10/2/10 saying,
“The west side has a culture of cooperation and participation; In Southeast Michigan, there is a culture and history of division that is more intent on blame than fixing problems.”

8. Idea #7: Marketing Plan Regional Healthcare Conference
Regional collaboration to position Southeastern Michigan (or State-wide) as the destination of choice for world-class healthcare delivery and life sciences; attracting new patients, physicians and venture capitalist from all over the country and world.
Conference featuring the region’s work, recent development and best practices where we are leading the country:
World class Healthcare Providers/Systems and Universities
Economic Development
Research and Medical Education
Life Sciences Companies
Possible Scenarios:
2 – Day Conference in SE Michigan
4 – Day Conference in Collaboration with MichBio Expo and Conference, and Western Michigan Stakeholders