1. 15 free things you can do to climb higher on Google

2. You can download these slides later today

3. David Taylor – Director Webmedia
Mission: Helping you do more business online

4. Why are you here today?
You realise that your future customers are looking online for products and services
You want your business to be highly visible to them
You want them to click through to your website, find everything they want and for it to lead to a sale

5. Your business challenges:
Get noticed by your target audience
Drive that traffic to your online content
Deliver high quality user experience
Achieve conversion
Develop long term relationship

6. Getting visibility online
with Google

7. Today is about getting noticed by your target audience and driving them to your website

8. How using these methods have delivered success for our clients
“antique furniture
restoration Chester”

9. Thing number 1
Become obsessive about absolute clarity about what you do as a business
Multiple messages creates confusion
Confused consumers don't buy

10. Thing number 1
Decide on one target keyword phrase and commit to become the master of it
Benchmark your serp with serplab.co.uk

11. Thing number 1
Look at keyword search volume and competition using Google Adwords Keyword Tool

12. Thing number 2
Optimise your website for your primary keyword
Main heading on home page
In narrative text 4 times
Meta description
Meta keywords
Page title
Use of other words that associated with keyword
In navigation menu
This target keyword should resonate throughout your website, social media etc

14. Fundamentally if you want your website to rank in the top 10 organic places on Google...
Make it one of the best 10 websites for your target keyword on the world wide web.
Best?
Professional
Comprehensive
Easy to find what you're looking for
Fast
Mobile friendly
Made with users in mind

15. Thing number 3
Craft your Google search result snippet for maximum results

16. Thing number 4
Develop a content strategy around your target keyword (original content)

17. Thing number 5
Add Google Analytics to your website and learn how to interpret the data to improve user experience
Where your traffic comes from
New verses return visitors
Bounce rate
Behaviour flow
Time on site
Average pages viewed
Most popular content
Set up conversion goals

18. Thing number 5
Google Analytics

19. Thing number 6
Set up a Google My
Business profile and
get it verified

20. Thing number 7
Set up Google Search Console to ensure Google has no issues with your website
Crawl errors
HTML errors
Links to your site
Search queries
Index status
Security issues

21. Thing number 8
Create a YouTube channel (verified) that links videos back to your website

22. Thing number 9
Create entries for your business on free business directories

23. Thing number 10
Reviews

24. Thing number 11
Backlinks

25. Thing number 11
Backlinks
1. Let them create naturally
2. Build them yourself
3. Pay someone to create them

26. Thing number 12
Embed a Google map with your business pin onto your site

27. Thing number 13
Test your site with website grader

28. Thing number 14
Keep evolving and improving your website continuously
Fresh content
Changes based on GA data
Keep your audience in mind
Study your competitors and do it better

29. Thing number 15
Make sure your website is correctly responsive for mobile devices

30. Finally
Subscribe to an information source like
Searchengineland.com

31. Any questions?

32. Please take a business card

33. You can download these slides later today