1. Marketing

2. Email Marketing HTML Customer Email Check our new arrival
You will never be disappointed with our new launching service!
HTML
Customer

3. Why not using outlook/express?
Bulk flooding
ISPs (Yahoo, Hotmail, AOL, Gmail) of your customers will block your IP address when they see you send many s for some period of short time
One minute, 10 seconds…
Customer’s address should not be revealed to others
No way to check whether they received it
marketing service provide more things
Avoid flooding
Grouping customer s
Scheduled delivery
Result evaluation and analysis

4. Email marketing service provider
marketing providers differ in pricing options
Unlimited send but price on #. of addresses
Price on #. of send with unlimited addresses
Price on both #. of send and #. of addresses
Mail Chimp
Free for 500 s 6000 sends/month
Constant Contact
60 day free trial

5. Terminology Opt-in/Opt-out Subscriber ROI (Return on Investment)
Customers choose whether they like to receive/not to receive from an advertiser
Subscribe/Unsubscribe
Subscriber
The person ( address) who opted in
ROI (Return on Investment)

6. Let’s get started Create Email list Create Email campaign Send
Evaluate and analyze the campaign

7. Mail Chimp Menu Main Menu Dashboard Campaigns Lists Reports
overview
Campaigns
Authoring
Lists
Customers address and grouping
Reports
send results
Autoresponders
Automatic sending setting

8. Email List Create List Email address import Make groups segment
Copy & Paste Excel file
Upload CSV file
Make groups
segment

9. Combine with SNS Average 130 friends or followers
If 10 of your friends share your contents, 1,300 people will see your ad

10. Evaluation and Analysis
Bounce
#. of returned s
Hard
Soft
Opened
#. of s opened by recipient
Unsubscribe
#. of recipient that click the unsubscribe link
Clicked
How many links in the clicked by the recipients

11. Email bounce reason Wrong email syntax Hard bounce Soft bounce
Ex:
Hard bounce
Mailbox unavailable = 존재하지 않는 이메일 주소
존재하지 않는 도메인 ex:
Mail chimp removes hard bounced addresses immediately after it happened
Soft bounce
Temporary unavailable: Mailbox full, suspended

12. Where to find reason of delivery failure
Report > view report > click number beside Bounced > click bounce reason

13. How to pass through spam filter
will not be opened if it thrown into spam folder
To deliver your into inbox
Do not use All CAPS
Not too many use of !
No IP address in links
No bright red color
Make test as real as possible
Clean HTML
Balanced Image and text
Do not use the following words: free, click here, money

14. Email Marketing Strategies
Relevance
고객이 필요로 하는 정보를 제공
상품이나 서비스에 연관된 유용한 정보
Restaurant  food recipes
Flower shop  꽃가꾸기 노하우
Aerator 
Realtor  home mortgage 관련 news
Relationships and Engagement
노골적인 상품/서비스 광고를 지양
Customers no longer respond as well to overt marketing and sales copy as they do to information that engages them
고객과의 관계를 증진시킬 수 있는 방안
Two-way dialogue

15. Email Marketing Strategies
Narrowing the target of a campaign by grouping your customers
Basic profile such as gender, age, address
Purchase history, response
Integrate all available channels
Social Media, mobile devices
design applied across various mediums
As little use of images as possible
Images are not shown at default

16. Subscription Form
We are glad to provide you with opportunities of sending
our offers, product info, newsletters and others to you.
_______________________
Name _______________________
Age _______________________
Date
Race
Gender

17. Home work and Next Class
Practice sending with advanced features
Scheduled sending
Autorespondent
Next class
Creation of a business page on the Facebook
Integration of the Facebook social plug-in in your website
Integration of twitter
Merging marketing with social media
Ad on google search engine/facebook
Using Cloud computing in your website