1. Digital advertising opportunities to
raise awareness and generate leads

2. The Grocer brand has been the market leader for over 150 years.
Engagement
Monthly unique users: 178,683 (2016 month average)
Monthly page views: 526,768 (2016 month average)
The Grocer brand has been the market leader for over 150 years.
We are the first choice when communicating with the grocery retail market, FMCG manufacturing and producers.
The Grocer brand has been the market leader for over 150 years. We are the first choice when communicating with the grocery retail market, FMCG manufacturing and producers.
50,412
2500
8230

3. DESKTOP

4. Advertising Positions
Super
leaderboard
Leaderboard
Top medium rectangle
½ page
Mid medium rectangle
Mid medium rectangle

5. High Impact Advertising Positions
Super Leaderboard with
Background Banners
Billboard

6. Homepage Takeover Top Super leaderboard Medium Rectangle 1
Background Banners
Medium Rectangle 2
Bottom Super leaderboard

7. Interstitial advert
Big impact, disruptive advert. Served to every unique user once per day for a week. Hugely effective for product launches and high brand awareness campaigns.

8. NEWSLETTER &

9. Daily & weekly newsletter
Top Leader
There are approximately just over 30,000 recipients in total.   
The text adverts are very effective for driving traffic and the display adverts for raising awareness.
Advert will appear on 14 newsletters over the week.
Text advert 1
Medium Rectangle 1
Text advert 2
Medium Rectangle 2

10. Bespoke shot
Deliver your marketing message directly to over 31,000 registered recipients. All are engaged users of thegrocer.co.uk and have a strong connection with our brand. Create strong brand awareness and generate a high level of traffic to your site.

11. MOBILE

12. Mobile Advertising
Mobile advertising is served on a week tenancy basis, Monday to Sunday, and is exclusive.
thegrocer.co.uk mobile site receives nearly 90,000* impressions per month (2016 month average).
Mobile usage has been growing steadily and now accounts for 30%* of the site visits.
*Google Analytics

13. LEAD GENERATION

14. White/Technical Papers
Lead generation offers accountability and ROI with online marketing. The package includes a dedicated landing page, 2 week text advert on the newsletter, 1 shot, 1 top MPU and text listing on site / newsletter. Options include white / technical papers, surveys and competitions.
Company logo
Image of download
Data capture

15. Webinar Webinar promotional package: 2 x bespoke e-shot
2 x weekly newsletter text advert position 1
4 x monthly text link on newsletters and website
Reporting and collation / delivery of leads
Webinar event and on-demand for 4 months
Promoted via The Grocer twitter and LinkedIn Group
Additional promotion:
1 week super leaderboard with background banner (£1755)

16. CONTENT

17. Digital Features
The Category Features are exclusive digital content for thegrocer.co.uk
Harnessing the functional benefits of digital media to engage our audience:
Video / audio interviews
Research, analysis & trends
Manufacturer site visits
Innovation / Consumer panel
Brand / product rankings
Domestic and global perspective
Monthly features with a 12 month shelf life.
Promoted on site, newsletter and against related articles.

18. Rate card (rates are weekly unless otherwise stated)
Desktop
Top Leaderboard £785
Top Super Leaderboard £920
Bottom Leaderboard £470
Bottom Super Leaderboard £535
Medium Rectangle 1 £870
Medium Rectangle 2 £695
Medium Rectangle 3 £525
Half Page £1350
Billboard £1765
Interstitial (solus) £3585
Background Banners £1415
Homepage Takeover (per day) £1380
Mobile
Leaderboard £575
Expandable %
Video content +15%
Newsletter and
Leaderboard £1075
Text advert £1030
Text advert £880
Medium Rectangle £980
Medium Rectangle £810
Bespoke (per send) £3215
Lead Generation
White/Technical Paper Promotion £5645
Webinar £9240
Content
Category Digital Features (per year) £6600
Digital Packages
Leaderboard (Desktop, Mobile & Newsletter) £2191
Medium Rectangle 1 (Desktop & Newsletter) £1665
Medium Rectangle 2 (Desktop & Newsletter) £1355
Desktop adverts run on a tenancy basis from Monday to Sunday with a maximum of 4 advertisers.
Mobile adverts also run on a tenancy basis from Monday to Sunday and are solus.