1. Written business communication

2. Written Business Communication
Internal- inside the company
External- outside the company

3. Written Business Communication
Accurate information
Use direct, descriptive, and specific language
Clarify inquiries
Use correct grammar and writing mechanics
Select the appropriate communication format

4. Business Communication
ensure that the written communication is presented in a neat and well-organized way
respond in a professional and timely manner

5. Written Business Communication
Letter
Memorandum
Report
Company publications (Web site and handbooks)

6. Letters Business letters produce a permanent record EXAMPLES:
Cover letter: introduces that another document is attached/accompanying (resume, sales report)
Resignation letter: announces the writer’s intent to leave a current position (typically given two-weeks prior)

7. Memo Memos are commonly used for internal business EXAMPLES:
Money transfers
Company policy changes
What could happen to an employee if they fail to read a memo from their boss?

8. Email Most common form of written business communication
Business professionals use s to:
send documents
set up meetings
confirm appointments
contact job candidates
What do the following mean in an
CAPS are used
Descriptive subject line
Misspellings

9. Business Report
Companies use reports to inform employees about various aspects of the business
EXAMPLE:
Sales report
What can an employee learn about the company from reading their sales report?

10. Company Publication
A message, statement, or text produced by the company
audio, video, print, electronically
EXAMPLE:
Brochures (literature that feature your products and services)
Why are brochures used/successful?

11. Class Activity
Write a memo to me about your Columbus Day Weekend (October 10-12)
to me:
Make sure to use the following outline:
Proper headings
Three paragraphs:
Paragraph 1: about your Columbus Day weekend (activities that you did, places you visited, items you bought, movies you saw, etc.)
Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Columbus Day weekend (Product, Place, Price, Promotion)
Paragraph 3: Apply the 6 Marketing Functions to your Columbus Day weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

12. MEMO
TO: Ms. VanDyke, Marketing Teacher
FROM: Your name
DATE: Friday, October 23, 2015
SUBJECT: My Thanksgiving Break
PARAGRAPH 1: about your Columbus Day weekend (activities that you did, places you visited, items you bought, movies you saw, etc.)
PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Columbus Day weekend (Product, Place, Price, Promotion)
PARAGRAPH 3: Apply the 6 Marketing Functions to your Columbus Day weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.