0. PORT MELBOURNE FOOTBALL CLUB IN SEASON 2017
GROUND NAMING RIGHTS SPONSORSHIP PROPOSAL

1. Overview * Victorian Football League (AFL Victoria)
Port Melbourne Football Club Sponsorship
Media
VFL Telecast Numbers
2016 Channel 7 televised games
Current PMFC Partners
Promotion
Benefit Summary
Proposed Term and Investment
Summary of the 2016 VFL Season

2. AFL Victoria
AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment
Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, VWFL and all the Victorian metropolitan and country leagues
The same number of people attend Victorian community football each week as a round of AFL matches
The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

3. Port Melbourne Football Club – Sponsorship - 2017
Designations:
Platinum Partnership Sponsor of Port Melbourne Football Club
Ground Naming Rights Sponsor
Assets:
Total home game attendance (7) games for 2016 – 10,122 patrons
Total VFL Final’s attendance (6) games for ,565 patrons
Signage at all PMFC home games including telecast games and VFL Final Series
Port Melbourne Channel 7 telecast home games at Port Melbourne in 2016 (2)
Port Melbourne Channel 7 telecast away games in 2016 (3)
2016 VFL Final Series telecast by Channel 7 at Port Melbourne (6 games)

4. Port Melbourne Football Club – Media
In x 3 hour broadcast on Channel 7 (Audience figures on next page figures courtesy AFLV & Channel 7 Television)
In x 3 hour broadcast on Channel 7 (VFL Final Series)
In 2016 signage featured in Channel 7 pre-game interviews
advertisement in Weekly VFL Record featuring company brand (4,000 editions per week)
branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites
website link on PMFC website
Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio)
Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions
Leader and Weekly Community Newspaper coverage in relevant areas
Port Melbourne Football Club Facebook & Twitter pages

5. Victorian Football League – Telecast Numbers
 VFL 2016:
Average
Peak
Regular Season (PMFC- 5 games)
232000
392000
Elimination Finals (at NPO)
201000
288000
Semi Finals (at NPO)
220000
341000
Preliminary Finals (at NPO)
230000
316000
Grand Final (at Etihad Stadium)
266000
396000

6. 2016 Channel 7 Games
Round 1: PMFC v Port Melbourne (45K avg / 62K peak)*
Round 4: PMFC v Williamstown (51K avg / 75K peak)*
Round 13: PMFC v Windy Hill (51K avg / 96K peak)*
Round 14: PMFC v Port Melbourne (37K avg / 77K peak)*
Round 21: PMFC v Whitten Oval (48K avg / 82K peak)*
Elimination Finals: Geelong v PMFC (130K avg / 170K peak)*
Port Melbourne v PMFC (71K avg / 118K peak)*
Semi Finals: Williamstown v PMFC (64K avg / 109K peak)*
Footscray v PMFC (156K avg / 232K peak)*
Preliminary Finals: Collingwood v Footscray (121K avg / 167K peak)*
Casey Scorpions v Williamstown (109K avg / 149K peak)*
* Channel 7 viewing figures

7. Current Port Melbourne FC Platinum Partnerships
Port Melbourne Football Club Platinum Partnership Sponsors

8. PARTNERSHIP SPONSORS

9. PARTNERSHIP SPONSORS

10. - Promotion
Signage
signage represented at Port Melbourne include: (2) billboards, (4) arena signs (fence & other) directed on Williamstown Road, Ingles Street
Company logo on Club Players & Officials Off-Field apparel
Company logo displayed on LED Electronic Scoreboard at all games played at North Port Oval
Port Melbourne Football Club Facebook & Twitter promotions
VFL Football Record
logo featured with a distribution of 4,000 per week reaching regional & metropolitan areas
( Geelong, Ballarat, Bendigo, Gippsland, Murray)
PMFC Hospitality: 
* Entitled to a table of 8 to attend the President’s Luncheon (9)
* Entitled to a table of 8 to attend the Guernsey Presentation Day / Night
* Entitled to a table of 8 to attend the Annual Presentation Night
Entitled to 4 tickets to the JJ Liston Trophy Night (VFL Best & Fairest)
Entitled to 4 tickets to the VFL Grand Final Luncheon

11. Benefits Summary Designations
Platinum Partner of Port Melbourne Football Club
Ground Naming Rights Sponsor
Branding
Ground Naming Rights
Arena signage (4)
Billboard signage (2)
Company logo displayed on LED Electronic scoreboard at all games played at North Port Oval
Company logo on Players & Officials off-field apparel
Website link to PMFC website
Signage provided FOC
Port Melbourne Football Club
Port Melbourne Football Club to circulate all advertising material via electronic media
Port Melbourne Football Club to make available club promotional material ie team and individual photographs, club memorabilia , playing and coaching staff
Media
Channel 7 telecast games
VFL Football Record
Community Radio

12. Proposed Term and Investment
A one year agreement through to the end of the 2017 VFL Premiership Season
with option to renew for 2018 and 2019 in September (terms to be determined)
Required Investment:
In consideration of the outlined rights and benefits presented, $$$ value negotiable over the term of the agreement
Year One To be negotiated
Year Two $XXX,000 (option)
Year Three $XXX,000 (option)