1. Great Northern Corporation Twin Cities
December Instore Excellence Submission
Royal Canin Winter Endcap

2. Project Overview
932 Total Displays, with a mix depending on markets of featured dog breeds. (835 Boxers, 97 Shepherds)
Mixture of lithographic labels and rodcoating.
Project shipped setup along with 230lbs of dog food per store. This created a logistical and design challenge as we had to orientate bagged and canned dog food with the display shipper on the same pallet.
GNC Twin Cities received over 100 tons of dog food for kitting of this job.
<<<Note, in this particular store, the display was placed on a 48” endcap even though it had been designed specifically to the 36” endcap. All dog food you see on the endcap was shipped to the store with the display.

3. Project Team Paul Schulte – Account Manager
Kaci O’Connell – Account Coordinator
Melissa Cook - Structural Designer
Mike Holden – Project Manager

4. Insights
After our last experience with Royal Canin for their Fall Endcap, they were seeking something more cost effective.
They want to do quarterly+ frequency on changing out the display.
Utilized the Royal Canin brand color and also downplayed the imagery of the dogs on the display to place additional focus on the product.
They are placing it in a premium position at the PetSmart store.
Breed Specificity of diet is their differentiator, and the focus from an imagery standpoint on the display is of breeds. The info boxes on the display tie in this.
Due to regionality/preference, certain regions will receive a Boxer info box and others receive Shepherd info boxes.