1. Chapters 7 & 8
Test on WEDNESDAY
Notebook due WEDNESDAY after the test

2. 8.2 Study Guide
In a 1925 survey conducted in Muncie, Indiana, 21 out of 26 families who owned cars did not have bathtubs with running water.
Real per capita soared 22 percent in the 1920s.
As Americans' wages increased, their work hours decreased.
In 1926 International Harvester instituted an annual 2 week paid vacation for employees.
The implementation of mass production created more supply and reduced consumer costs.

3. 8.2 Study Guide
Henry Ford's assembly line system divided operations into simple tasks that unskilled workers could do, and it cut unnecessary motion to a minimum.
Ford increased his workers' wages in 1914 to $5 per day and reduced the workday to 8 hour shifts.
Auto-making alone consumed 15% of the nation's steel, and the flood of cars stimulated a tremendous expansion of the petroleum industry.
The automobile created new small-business opportunities such as garages and gas stations
The transatlantic solo flight of former airmail pilot Charles Lindbergh in 1927 most powerfully demonstrated the possibilities of aviation.

4. 8.2 Study Guide
In 1926 the NBC established a permanent network of radio stations to distribute daily programs.
In 1928 Americans experienced complete coverage of the first Presidential election campaign conducted over the airwaves.
One notable aspect of the economic boom was the growth of individual borrowing
To create consumers for their new products, manufacturers turned to advertising
The managerial revolution in companies created a new career, the professional manager

5. Advertising of the ‘20s
Ford Ad Tudor Sedan $590 ($8300), Sedan $685 ($9600), Coupe $525 ($7500)

6. The Assembly line
Ford’s Model T - a car could be assembled in 93 minutes. In 1914 he produced 248,000 Model T's.
IRC. "An assembly line.." unitedstreaming:

7. Ford’s assembly line

8. Sample automobile prices for 1925
Ford Motor Co. $ $8200
Durant Motors, Inc. $785 $11,020
Chevrolet Motor Co. $ $11,161
Dodge Brothers Co. $1,250 $17,548
Studebaker Corp. $1,595-$2785 $22,400-$39,100
Buick Motor Co. $1,665-$2,350 $23,375-$33,000
Chrysler Motor Car Co. $1,825 $25,620
Packard Motor Car Co. $3,275-$4,900 $46,000-$68,800
Cadillac Motor Car Co. $3,885-$4,550 $54,540-$63,900
Lincoln Motor Co. $4,800 $67,300
Daniels Motor Co. $7,600 $106,700
Rolls-Royce of America $10,895 (chassis only) $153,000

9. Advertising of the ‘20s
Colgate Toothpaste Ad $.25 for the large tube

10. Advertising of the ‘20s Washing machine ad - 1923

11. Advertising of the ‘20s 1923 Cream of Wheat ad

12. Advertising of the ‘20s

13. Advertising of the ‘20s 1928 ad for a car battery

14. Advertising of the ‘20s

15. Advertising of the ’20s 1924 radio

16. Advertising of the ’20s American Telephone & Telegraph (AT&T)

17. Advertising of the ’20s Kodak Camera

18. 1926

19. Photographs taken with a Kodak Camera - 1925

20. Hole-proof Hosiery, 1923

21. Campfire Marshmallows

22. Advertising of the ’20s

23. Advertising of the ’20s

24. Advertising of the ’20s

25. Advertising of the ’20s

26. Advertising of the ’20s

27. Advertising of the ’20s

28. Advertising of the ’20s

29. Chemistry sets for kids - 1928

30. Advertising of the ’20s Morton’s Salt - 1927

31. Advertising of the ’20s Campbell’s Soup - 1926

32. Advertising of the ’20s Kraft Cheese - 1927

33. 8.2 Study Guide
American Farmers did not share in the prosperity of the 1920s.
The Fordney-McCumber Act of 1922 dampened the American market for foreign goods and provoked a reaction in foreign markets against American Agricultural products.

34. Classwork & Homework Complete Chart on back of 8.2
Eyewitness to History (own paper)
Read the three sources on p
Answer all 4 of the questions in the DBQ box on the bottom of 461.

35. Normalcy & Good Times 1921-1929 Factor Industry Agriculture
1. Technological Improvements
a. Mass production and assembly lines increased efficiency and output. This lowered unit costs, making it possible for more consumers to purchase the products
b. Enabled farmers to produce more, but the higher yields and lower demands resulted in lower prices.
2. Consumer Demand
a. Rising income enabled consumers to go on a buying spree that benefited industry. Advertisers created demand for new products
b. Consumer demand in foreign markets fell after World War I when European farmers returned to production

36. Normalcy & Good Times 1921-1929 3. World War I
a. War demands benefited many industries, such as chemical and weapons companies.
After the war, many industries changed to produce new products for consumers
b. During the war, farmers borrowed
heavily to buy new land and machinery in order to meet the increased European demand. Demand fell after the war because European farm output rose and high tariffs dampened the market for American agricultural products.

37. Normalcy & Good Times 1921-1929 4. Fordney-McCimber Act
a. The highest import duties in national history brought huge profits to chemical, dye, steel, and aluminum industries
b. The tariffs were disastrous for farmers. They hurt foreign economies, which then had less money to spend on American agricultural products.
5. Worker Status
a. Real per capita income rose 22 percent, while workers enjoyed shorter workweeks and new benefits such as vacations, profit sharing, medical care, and pensions
b. Farmers earned one-third less than most workers. They carried
large debts from wartime land and machinery purchases, as well as unsold surpluses.