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Part I Project Initiation
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Project Management
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Strategic Management and Project Selection
Chapter 2 Strategic Management and Project Selection
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Problems With Multiple Projects
Delays in one project delays others Inefficient use of resources Bottlenecks in resource availability
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Project Results 30% canceled midstream
Over half of completed projects came in up to 190% over budget 220% late <50% of strategic projects successful
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Challenges Making sure projects are closely tied to goals and strategy. How to handle the growing number of projects? How to make these projects successful?
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Project Management Maturity
Project management maturity refers to the mastery of skills required to manage projects competently Number of ways to measure Most organizations do not do well Maturity can be rated in levels Initial Repeatable Defined Managed Optimizing
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Project Selection and Criteria of Choice
Evaluating Choosing Implementing Same process as other business decisions
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The Nature of Project Selection Models
Models turn inputs into outputs Managers decide on the values for the inputs and evaluate the outputs The inputs never fully describe the situation The outputs never fully describe the expected results Models are tools Managers are the decision makers
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Types of Project Selection Models
Nonnumeric models Numeric models
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Nonnumeric Models Models that do not return a numeric value for a project to be compared with other projects These are really not “models” but rather justifications for projects Just because they are not true models does not make them all “bad”
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Types of Nonnumeric Models
Sacred Cow A project, often suggested by the top management, that has taken on a life of its own Operating Necessity A project that is required in order to protect lives or property or to keep the company in operation Competitive Necessity A project that is required in order to maintain the company’s position in the marketplace
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Types of Nonnumeric Models Continued
Product Line Extension Often, projects to expand a product line are evaluated on how well the new product meshes with the existing product line rather than on overall benefits Comparative Benefit Projects are subjectively rank ordered based on their perceived benefit to the company Sustainability Focusing on long-term profitability rather than short-run payoff
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Numeric Models Models that return a numeric value for a project that can be easily compared with other projects Major types Profit/profitability Real Options Scoring Window-of-opportunity analysis Discovery-driven planning
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Numeric Models: Profit/Profitability
Models that look at costs and revenues Payback period Discounted cash flow (NPV) Internal rate of return (IRR) Profitability index NPV and IRR are the more common methods
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Payback Period The length of time until the original investment has been recouped by the project A shorter payback period is better
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Payback Period Example
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Payback Period Drawbacks
Does not consider time value of money More difficult to use when cash flows change over time Less meaningful for longer periods of time (due to time value of money)
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Discounted Cash Flow The value of a stream of cash inflows and outflows in today’s dollars Also know as discounted cash flow or just discounting Widely used to evaluate projects Includes the time value of money Includes all inflows and outflows, not just the ones through payback point
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Discounted Cash Flow Continued
Requires a percentage to use to reduce future cash flows This is known as the discount rate The discount rate may also be known as a hurdle rate or cutoff rate There will usually be one overall discount rate for the company
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NPV Formula
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NPV Formula Terms A0 Initial cash investment
Ft Cash flow in time period t (negative for outflows) k The discount rate t The number of years of life A higher NPV is better Higher the discount rate lower the NPV
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NPV Example
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Internal Rate of Return [IRR]
The discount rate (k) that causes the NPV to be equal to zero The higher the IRR, the better While it is technically possible for a series to have multiple IRR’s, this is not a practical issue Finding the IRR requires a financial calculator or computer In Excel “=IRR(Series,Guess)”
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Profitability Index a k a Benefit cost ratio
NPV divided by initial cash investment Ratios greater than 1.0 are good
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Advantages of Profitability Models
Easy to use and understand Based on accounting data and forecasts Familiar and well understood Gives a go/no-go indication Can be modified to include risk
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Disadvantages of Profitability Models
Ignore nonmonetary factors Some ignore time-value of money Biased toward the short-term Payback ignores cash flow after payback IRR can have multiple solutions All are sensitive to errors Nonlinear Dependent on determination of cash flows
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Numeric Models: Real Options
Positions the organization to capitalize on future opportunities Utilized to reduce both technological and commercial risk
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Risk Considerations in Project Selection
Both costs and benefits are uncertain Benefits are more uncertain There are many ways of dealing with risk Can make estimates about the probability of outcomes Subjective probabilities Uncertainty about: Timing What will be accomplished? Side effects
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Project Bids and RFPs The project proposal is essentially a project bid Putting together a project proposal requires a detailed analysis of the project Project proposals can take weeks or months to complete A more detailed analysis may result in not bidding on the project
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Project Proposal Contents
Cover letter Executive summary The technical approach The implementation plan The plan for logistic support and administration Past experience
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