1. Domestic Apparel Markets
4.02 Understand Buyer’s Market

2. Domestic Market Weeks Cities & regional centers such as:
____________, California & Atlanta
host domestic market weeks
& trade shows which are very important wholesale markets
for U.S. retail buyers.

3. New York continues to be the major fashion market center in the U.S.
________ + apparel buyers
make the journey to the city
yearly for:
Collection showings
_________ __________
Market weeks
New York City

4. Fashion Week (7th on Sixth)
_______________designer collections are presented to buyers & press as fashion shows.
Organized by (7th on Sixth)
Seventh Avenue on Sixth Avenue
Held in _________ ________
Women’s fall collections shown in _____.
Women’s spring shown in _________.
Many designers don’t like the date of shows as they conflict with European market week shows.

5. New York Trade Shows Held during market week in:
_____________
Convention Centers
Manufacturers rent __________ or showrooms to show their line to buyers from across the country.

6. Children’s Wear
Has grown from _____shows yearly to 3 or 4 ________________.
International Kids Fashion Show is held
in NYC and features fall fashion in ______________and spring fashion in August.

7. Men’s Wear The Designers Collective Show 7th on Sixth
Features upscale ____________suits and coats
Shown in late January & late August or early September for spring.
7th on Sixth
Shows of designer men’s wear in ________________& July.
The National Association of Men’s Sportswear Buyers (NAMSB)
Shows 4 times yearly as ________________market has grown.
Followed by regional markets.

8. Showrooms
A place where ____________________ sales representatives show samples or available stock items to prospective retail buyers.
Many designers show their _________________ in their own showroom – next to design studios.
The runway is for ____________________, but the showroom is where merchandise is seen & purchased by buyers.

10. Showrooms
In designer showrooms, fashions are ________________ or displayed on mannequins.
In medium to lower-priced apparel showrooms, clothes are displayed on ___________________.
Showrooms are outfitted with display racks, wall mounts for greater visibility, tables & chairs for ______________.
Showrooms provide continual ____________ for the apparel line.

12. Apparel Showrooms
Located in the __________ _________ – near Seventh Avenue & Broadway between Thirty-third & Forty-Second Streets – near the theatre district.
Showrooms are grouped in ___________ according to merchandise classification and price range.
This provides convenience to buyers that have limited time to travel all over town.

13. Showroom Locations
__________________ such as Seventh Avenue – traditionally designer lines.
Moderately priced women’s wear –Broadway
_________________________ –Thirty-fourth Street and Sixth Avenue & Thirty-third street ad Sixth Avenue.
Men’s furnishings – Empire State Building

14. http://www.prweb.com/ releases/2002/04/prweb 36318.htm
Internet Showrooms
Stylesmart.com
releases/2002/04/prweb htm
Internet is providing the opportunity for manufacturers to sell online.
Stylesmart.com allows designers and _______________ to display merchandise via the internet.
Website provides all the information a buyer would fine in a real showroom such as 3D views of ________________.
Internet showrooms provide continual access to the global retail community.

15. Regional Market Centers
Most are held in cities that were first _________________centers.
Markets cater to ____________________specialty stores and regional retailers unable to attend market week in NYC.
In most cities – large buildings of showrooms are referred to as “_____________”
Showrooms can be rented by manufacturers’ sales representatives on a permanent basis or as needed.

16. Regional Fashion Marts
Host _________ markets per year + fashion shows & other specialty markets.
Provide educational seminars on subjects such as:
Visual _____________
Management
Mega Marts:
Combine men’s, women’s, children’s __________ to provide crossover buying.
Created to aid buyer.
Buyer makes fewer or shorter trips, keeping cost down.

17. Major Regional Centers
Los Angeles – Nation’s second largest fashon market center.
Dallas – Known for evening wear, bridal and western fashion.
__________– serves Midwest – Many Canadian lines are shown at the Chicago Merch. Mart.
_____________ – The AmericasMart – serves Southeast has cross-marketing with adjacent gift and merchandise mart.
______________ – Latin American and Caribbean Buyers & Swimwear

18. Other Regional Centers
Denver Merchandise Mart in Colorado
Carolina Trade Mart – Charlotte, NC
Miami Merchandise Mart in Florida
Northeast Trade Center – Woburn Massachusetts
Radisson Center – Minneapolis, Minnesota
Trade Center – Kansas City, Missouri