1. From Social Media sites: Sources of traffic to mtyhd.org
Monterey County Health Department
January 1- March 31
SOCIAL MEDIA
2016 Quarterly Report
Breadth… How many people are connecting with MCHD on our social media channels?
Twitter: Our followers grew 16% to 678. On average, tweets reached 377 people per day totaling 34,300 impressions
Facebook: The number of Facebook page likes grew from 279 to 301
YouTube: Total number of minutes watched of MCHDPEP videos reached 428 during this period
Direct Engagement… What content did people interact with on social media?
A poison is anything that is taken in the wrong amount, in the wrong way, or by the wrong person. Some poisons may be harmful if they come into direct contact with your eyes …….. (cont)
Are there leftovers from last night's special dinner? Eat them within three or four days. #foodsafety #loveyourleftovers
Catholic Charities Diocese of Monterey has extended office hours to assist individuals with Covered California applications until 1/31.
15 Detail Expands, 1 Follow, 2 Retweets, reached 1,594 people
5 Likes/Shares/Comments
reaching 275 people
3 Likes, 1 Profile Click, reached 488 people
Depth… Did people click through to our website?
Top
From Social Media sites:
From Mass Media sites: 38 3
Sources of traffic to mtyhd.org
237 from Facebook
108 from Twitter
38 from montereycountyweekly.com
3 from sanfrancisco.cbslocal.com
STAY CONNECTED WITH US!
TWITTER twitter.com/mchdpio
FACEBOOK facebook.com/mtyhd
YOUTUBE youtube.com/mchdpep

2. Loyalty… Which social networking sites sent the most repeat visitors to mtyhd.org?92
109
FROM
FROM
The Buzz… What are people saying about us on social media?
@MCHDPIO requesting comments for Monterey County Mental Health Services Act Annual Update. Visit the link & comment!
@MCOE_Now
January 12, 2016
@DelColibri
January 29, 2016
@BikeMonterey
March 14, 2016
#SafeRoutesToSchool How about Seaside & other local schools? Speed safety cameras? #SRTS
@MCHDPIO Big thanks for supporting our work in Salinas #ThanksKaren #elcantodelcolibri
Campaigns… How did our coordinated social media projects perform?
Plugged In is a new communications strategy to help Monterey County Health Department react in real time to inject germane Health Department work (reports, testimonies, images, and other products) into public conversations about breaking news. We will have media liaisons in each Bureau to support this social media approach with the goal of more coordinated social media messaging from across the Health Department.
Strategic Outcomes… How did our social media communication affect our organization?
This quarter we have focused more on social media strategies and analyses in order to better highlight our work for the public
We better serve Monterey County residents and maintain our relevance, by providing them information on commonly used social media platforms
Our social media communications have grown, both in reach and in the number and type of platforms we use
QUESTIONS? COMMENTS? MORE INFORMATION?
Contact Public Information Officer Karen Smith for more information
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