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Saatchi Updates Q4 2015.

Published bySamantha Hart Modified over 7 years ago

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Presentation on theme: "Saatchi Updates Q4 2015."— Presentation transcript:

1 Saatchi Updates Q4 2015

2 KBB.com Shopper Behavior Analysis Through December 2015
TDA California DMAs Los Angeles, San Francisco, Sacramento, San Diego, Bakersfield, Chico-Redding, Eureka, Fresno-Visalia, Monterey-Salinas, Palm Springs KBB.com Shopper Behavior Analysis Through December 2015

3 National Brand Traffic Trends
% Share of Traffic of Comp. Set Change in Traffic Volume KBB Site Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

4 California Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

5 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

6 California TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

7 KBB.com Shopper Behavior Analysis Through December 2015
TDA Florida DMAs Miami-Ft. Lauderdale, Ft. Myers-Naples, Gainesville, Jacksonville, Orlando-Daytona Bch.-Melbourne, Panama City, Tallahassee-Thomasville, Tampa-St. Petersburg, West Palm Beach-Ft. Pierce KBB.com Shopper Behavior Analysis Through December 2015

8 National Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

9 Florida Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

10 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

11 Florida TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

12 TDA Georgia DMAs Atlanta, Macon, Albany, Savannah, Augusta
KBB.com Shopper Behavior Analysis Through December 2015

13 National Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

14 Georgia Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

15 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

16 Georgia TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

17 TDA Massachusetts DMAs Boston
KBB.com Shopper Behavior Analysis Through December 2015

18 National Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

19 Massachusetts Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

20 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

21 Massachusetts TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

22 TDA Maryland DMAs Baltimore
KBB.com Shopper Behavior Analysis Through December 2015

23 National Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

24 Maryland Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

25 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

26 Maryland TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

27 TDA Ohio DMAs Toledo, Lima, Dayton, Cincinnati, Cleveland, Zanesville
KBB.com Shopper Behavior Analysis Through December 2015

28 National Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

29 Ohio Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

30 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

31 Ohio TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

32 KBB.com Shopper Behavior Analysis Through December 2015
TDA Michigan DMAs Alpena, Traverse City-Cadillac, Grand Rapids- Kalamazoo, Flint-Saginaw-Bay City, Lansing, Detroit KBB.com Shopper Behavior Analysis Through December 2015

33 National Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

34 Michigan Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

35 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

36 Michigan TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

37 KBB.com Shopper Behavior Analysis Through December 2015
TDA Texas DMAs Amarillo, Austin, Corpus Christi, Dallas-Ft. Worth, Houston, Laredo, Lubbock, Odessa-Midland, Rochester-Mason City-Austin, San Angelo, San Antonio, Tyler-Longview, Victoria, Waco-Temple-Bryan KBB.com Shopper Behavior Analysis Through December 2015

38 National Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

39 Texas Brand Traffic Trends
Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

40 National TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

41 Texas TDA Segment Traffic Trends
Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

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