1. Louisiana’s Mini CERC
Ken Pastorick

2. CDC’s 2-day CERC condensed to 2 hours
CERC by Leaders for Leaders
Hit on the fine points
Prepare our communicators and leaders to handle the public and the media during crises and during every day life

3. Be First Be Right Be Credible Express Empathy Promote Action
CERC Principles
Be First
Be Right
Be Credible
Express Empathy
Promote Action
Show Respect

4. STARCC Principles
Simple
Timely
Accurate
Relevant
Credible
Consistent

5. When Delivering Messages Don’t
Use jargon
Be judgmental
Make promises that can’t be kept
Include humor

6. Videos of Leaders Governor Frank Keating—Oklahoma City bombing
CDC Director, Dr. Julie Gerberding—SARS
Dr.s Ivan Walks & John Agwunobi—Anthrax
Montgomery County’s Douglas Duncan—sniper shooting
Mayor Patricia Owens—Grand Forks flood/ fire
Mayor Rudolph Giuliani—World Trade Center
Fire Chief Jeff Bowman—San Diego forest fires

8. 9 Regions across Louisiana Participants from:
Annually for 7 years
9 Regions across Louisiana
Participants from:
Louisiana Department of Health and Hospitals
Sister Agencies
Partners and Stakeholders
Police, Fire, EMS, Local Offices of Homeland Security and Emergency Preparedness, Hospitals, Designated Regional Coordinators, Volunteer Organizations
313 people participated this year

9. “Educational and entertaining.”
“Great visuals and examples.”
“Engaged the audience well and encouraged participation.”
“Speaker was very interesting.”
“It was fairly interesting, more so than I expected it would be.”
Very good, useful and relevant information.”
“Good to work with partners outside of a disaster setting.”

10. Improvements
Expand the class by an hour
Include hands-on training

11. Ken Pastorick Ken.Pastorick@la.gov (225) 342-1881
Public Information Officer
Louisiana Department of Health and Hospitals
Bureau of Media and Communications
(225)