1. Workshop C Certification schemes & organic farming RESULTS Rapporteur : Catherine ROGY – Ministry of Agriculture - France

2. Workshop C results Food quality certification schemes
Branding of local products in Czech rural regions - Iva Dykova (Association of regional brands)
Traditions-Taste-Regions Program in Hungary - Imola Kiserdi-Pallo (Ministry of agriculture- Hungary)
HU local meat products and the consumer’s attitude to them - Agnes Kovacs (Hungarian Meat Research Institute)
Single EU market in organic products
Francis Blake (President - IFOAM EU Group)
Bigger is not always better - Tom Vaclavik (Green marketing)
Lizzie Melby Jespersen (International Centre for Research in organic food systems)

3. Two concepts of labelling
Workshop C results - Food quality certification schemes – Green paper III
Two concepts of labelling
to valorise regional products and local heritage

4. Workshop C results - Food quality certification schemes
Branding of local products in Czech rural regions
(Iva DYKOVA)
Certification criteria : origin (region), quality, environment, link with the region
Management by the region / Certification commission
National coordination (Association of Regional Brands) : similar principles of the brands, sharing experience, common promotion / 212 certificates
Assets : simple, fast, flexible, low costs, trust, promotion, collaboration
Challenges

5. Workshop C results - Food quality certification schemes
Traditions-Taste-Regions Program in Hungary
(Imola KISERDI PALLO)
Criteria : traditional method, link to a specific region, historical dimension, good reputation and existance of production and distribution
300 products collected (110 F&V)
Utilisation of TTR in 3 directions : collective marketing, rural development programs, EU registration (PGI, PDO, TSG)
Assets : suitable for EU registration (national quality program)

6. Workshop C results - Food quality certification schemes
TTR Program in Hungary - Green Paper
Extend the scope of traditional product (soda water product)
Enhance the reputation of traditional products by regional and national trademarks
Enhancement of the TSG system at EU level
Promote innovation of traditional products
To encourage the formation of producer groups and clusters to promote their market access

7. Workshop C results - Food quality certification schemes
HU local meat products and the consumer’s attitude to them ( Agnes KOVACS)
Consumer’s needs to regional, traditional products : quality (tradional taste) but open to accept modern, novel food and influenced by environment, animal welfare, food safety
Consumer’s attitude : very diverse (traditions vs convenience, pleasure, health orientation increasing) but importance of quality
To increase the consumer group : marketing (dissemination), importance of PDO-PGI-TSG, trade marks, logos…

8. Workshop C results - Food quality labelling schemes – part III green paper
Importance of food quality labelling schemes
Contribute to sustainable development, preservation of local traditions, potential add market value, potential better market access
Help consumers in their choice, respond to consumer’s needs
Guarantee for the consumer (trust) : origin, importance of the transparency of the certification schemes, distinction between public – private certification
Necessary promotion to the consumer (information, marketing, public procurement)

9. Workshop C results - Single EU market in organic products
Question 12 Green paper:
What factors might inhibit the development of a single EU market in Oproducts?
How can the single EU market in OP made to work better?

10. Workshop C results - Single EU market in organic products
Francis BLAKE
An EU framework support for the enhancement of the supply side:
A very good foundation in the form of the new organic EU regulation (trust)
A framework for giving financial support
European Action Plan for Organic Food and Farming

11. Workshop C results - Single EU market in organic products
Demand side –80% of Ofood purchased by 20% Oconsumers How to attract new consumers?
Solid foundation of standards and control to insure integrity and consumer trust (better EU single market) But also
good promotion and information
Requirements for organic food in public procurement
Parity of prices
Enhancing other attracting aspects : quality taste, health, environmental benefits (local market), animal welfare, local identity..
Enhancing the research to answer the challenges

12. Workshop C results - Single EU market in organic products
Tom VACLAVIK
Is the single market approach the right answer? : O food fast in shops but risks negative consequences (environmental, economical, social)
Developing wide range of locally and regionally based markets
long term sustainable growth
Public bodies : balance between support of supply and demand
supply : market structures measures (farmers, infrastructures, supply chain)
demand : information, public schemes / school Ofood scheme
requirements for organic food in public procurement

13. Workshop C results - Single EU market in organic products
Lizzie MELBY JESPERSEN
Factors that might inhibit the development of the single market and suggestions to all chain:
Logo confusion (e.g : ecolabel / EC 834/2007 ; many logos and retailer brands / EU logo and name of the country)
Loss of confidence (organic fraud cases / improve the organic certification systems -control and better communication)
Imbalance between supply and demand (use rural development scheme, evaluate EU action plan, reduction of administrative burdens and costs, promotion campaigns, innovation, research)
Loss of integrity (industrialisation) and lack of standards development (stakeholders consultation, research, development of new standards)

14. Workshop C results - Single EU market in organic products
Good foundation : EU regulation 834/2007 – certification at EU level – good financial support
Balance between support of supply (producers - market structures measures - research) and to the demand (consumers – promotion, information, public procurement )
Necessity of keeping the integrity of organic production
Keeping the consumer’s trust (control, logo)
Importance of local / regional markets, which are part of the global EU market