0. Measuring Impact Sheri Chaney Jones measurementresourcesco.com @mrcceo
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1. Engage Your Readers
Outcomes
&
Impact
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2. Outcomes and Impact ≠ Dollars Raised Clients Served Donor Lists
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3. Outcomes and Impact = Changed Lives Changed Circumstances
Social Return on Investment
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4. Outputs Vs. Outcomes 350,000 33,000,000 burgers daily burgers daily
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5. Which Program Would You Fund?
Program X
Program Y
provided recreational services to 100 underprivileged youth
through recreational programs serving 100 youth, improved the reading comprehension by two grade levels
kept 99% of at-risk youth served in school and 100% out of the juvenile justice system
For every $ donated, the lifetime earning potential of one child is increased by $289,000 which is a 57,700% return on your investment (or 577 times your initial investment).
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6. Outcomes = Your Whys Your Whys Your Participant Whys Your Funders Whys
Reflect on both the stakeholders as well as your own needs
Your Whys
Your Participant Whys
Your Funders Whys
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7. 12 Outcomes Increased knowledge and learning Changed attitudes
Increased readiness
Reduction of undesirable behavior
Increased desirable behavior
Maintenance of new behavior
Increased social status
Increased economic conditions
Increased health conditions
Reduction in administrative costs
Increased economic development
Participant/ stakeholder satisfaction
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8. Pay Attention CHANGE SUCCESs Framework Listener Impact Change Idea or
New Project
Unexpected
Result
Pay Attention
Idea
Implementation
CHANGE
Concrete
Understand
And
Remember It
Core and
Compact
Agree/Believe
Credible
Emotional
Care
Be Able To
Act On It
Stories
From Made to Stick, by Chip & Dan Heath

9. Unexpected Data/Statistics
It is predicted that by 2018, there will be 1.4 million "computing" job openings in the country, but current educational patterns indicate that we'll have only about 400,000 graduates with appropriate degrees by then.
US News Website Article, March 30, 2012
Did you know we serve nearly 3,000 seriously ill children and their families each year?
Ronald McDonald House Charities Central Ohio
These statements are customer-centric, actionable and “hard to argue with”.
Waiting for Superman
Measurement Resources Company

10. Outcomes and Impact =
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11. measurementresourcesco.com Sheri Chaney Jones
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