1. INTRODUCTION TO MANAGEMENT
Subarjo Joyosumarto SE, MA, Ph.D
23 Januari 2017
Meeting 5: Overview of Meeting 4
Chapter 9. Strategic Management

2. Overview of Meeting 4

3. WHAT IS PLANNING
PLANNING Is defining organization’s goal, establishing strategies for achieving those goals, and Developing plans to integrate and coordinate work achievement

4. WHY DO MANAGERS PLAN? Four reasons:
Planning provide directions to manager and non manager:
What are they trying to accomplish,
What they must contribute to each goal
Coordinate activities
Cooperate with each others
Planning reduces uncertainty
Force managers to look ahead
Anticipate change
Consider the impact of change
Develop appropriate responses

5. WHY DO MANAGERS PLAN? Planning minimize waste and redundancy
Work activities are coordinated around plans
Inefficiencies because obvious, and can be corrected or eliminated
Planning establishes the goals or standards used in controlling
Managers can control and see whether the plans have been carried and to meet the goals

6. TYPE OF PLANS

7. GOAL SETTING

8. PLANNING AND ORGANIZATIONAL LEVEL

9. CHAPTER 9. STRATEGIC MANAGEMENT

10. STRATEGIES STRATEGIC MANAGEMENT
Is what managers do to develop the organization’s strategies
Is an important task involving all the basic management functions (planning, organizing, leading and controlling)
STRATEGIES
Are the plans for how the organization will do what it’s in business to do ,
How it will compete successfully,
And how it will attract and satisfy its customers in order to achieve its goals

11. WHY IS STRATEGIC MANAGEMENT IMPORTANT?
It can make a difference in how well an organization performs. With strategic management , organizations have higher level of performance
In the changing situation, using strategic management to examine relevant factors and decide what actions to take
Organizations are complex and diverse, strategic management helps each party of organization work together toward achieving the organization’s goal

12. 6 STRATEGIC MANAGEMENT PROCESS
(2)
(1)
(4)
(5)
(6)
(3)
Strategic management is:
What managements do to develop the organization’s strategies

13. 6 STRATEGIC MANAGEMENT PROCESS
(1). Identifying the organization’s current mission, goals and strategies
Mission : a statement of an organization’s purpose
Goals (= objectives): desired outcomes or target
Strategies are the plans for the organization will do :
What it’s in business,
How it will compete successfully,
How it will attract customers,
How it will satisfy customers
In order to achieve organization’s goal

14. 6 STRATEGIC MANAGEMENT PROCESS
(2). External analysis Opportunities are positive trends in the external environment Threats are negative trends in the external environment (3). Internal analysis Strength are any activities the organization does well or any unique resources that it has Weaknesses are any activities the organization does not do well on or resources it needs but does not posses

15. 6 STRATEGIC MANAGEMENT PROCESS
SWOT analysis is an analysis of :
Strengths
Weaknesses
Opportunities, and
Threats
Internal
Contoh:
Rumah Makan “Sederhana” di Kemang
Strengths
Makanannya enak
Gedung baru
Weaknesses
Jumlah pegawai kurang
Modal terbatas
Opportunities
Banyak berdiri kantor baru
Harga bahan mentah turun
Threats
Banyak restaurant buka
Pajak makin tinggi
External

16. 6 STRATEGIC MANAGEMENT PROCESS
(4). Formulate strategies
Is considering the realities of:
the external environment,
their available resources,
Capabilities,
in order to design strategies that will help the organization achieve its goals
(5). Implementing strategies
(6). Evaluating results

17. QUESTIONS FOR DISCUSSIONS
Explain why strategic management is important
Describe the six steps in the strategic management process
Buatlah SWOT Analysis tentang Indonesia Banking School

18. Thank You