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From Dental Practice To Successful Dental Clinic
OPEN SOURCE MANAGEMENT From Dental Practice To Successful Dental Clinic 1
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When business is difficult handle the INTERNAL reasons
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Slides www.paoloruggeri.net
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SOMETIMES THINGS ARE NOT AS THEY APPEAR
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Are the colors of Square A and Square B the same???
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19% CONTROLS 85% WEALTH
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MANY OF THE PRACTICE AND ATTITUDES THAT BRING ABOUT PROSPERITY ARE COUNTER – INTUITIVE, THAT IS TO SAY APPARENTLY GOING AGAINST LOGIC
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From Dental Practice To Successful Dental Clinic
OPEN SOURCE MANAGEMENT From Dental Practice To Successful Dental Clinic 10
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Generating Value
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Comfort Zone Uncomfortable = = Consuming value Creating value
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Take up a challenge Take a scary (or tough) decision
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1) OUT OF THE COMFORT ZONE
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2) EMBRACE MARKETING
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€ £ ¥ $ ???
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Do ALL the people in your area know what you do?
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MARKETING: BIDIMENSIONAL
Plaque Website Social Networks
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MARKETING: TRIDIMENSIONAL
Events Alliances Relationships Social Networks
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Age: 11 Occupation: primary school student
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Clients are engaged to promote the company (Apple, sharing on social networks, etc)
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People LOVE what you do
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Find the killer!
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If you are not really set in pursuing a goal, your brain will not show you all the opportunities that exist to make real progress
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3) GOALS When we don’t have clear (written) goals in life, it is life controlling us and not vice versa.
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Two environments: MENTAL MATERIAL
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GOAL A precise description of a particular scene that doesn’t exist at this moment in time but that we wish to actualize. A Dream
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Exercise 5 Years from now Decide what you want – be clear and specific
Handwrite your goals Write «I» and state as goal already reached – «I earn $ a year».
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4) THE WORLD IS BASED ON 2
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ARE YOU “BETTING” ON THE RIGHT PEOPLE?
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5 characteristics of people that should work with you
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LEARN HOW TO MOTIVATE OTHERS
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Exercise 1. Good working conditions
2. To feel involved in work related problems 3. Non oppressive discipline 4. Full appreciation for the work done 5. Management loyalty toward the staff 6. Good salary level 7. Job Promotions and growing with the company 8. Understanding and concern for employee’s personal problems 9. Job Security 10. Interesting Work
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WHAT DO THEY WANT Full appreciation for the work done (PRAISE)
To feel involved in work related problems Understanding and concern for employee’s personal problems Salary and commissions Job Security Interesting Work Job Promotions and growing with the company Management loyalty toward the staff Good working conditions 10. Non oppressive discipline
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MOTIVATION Get someone to demonstrate his competence and capabilities YOU ARE THE COACH!
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MANAGER ORIENTATION From : Manager who does the job to
Manager who gets others to do the job, Manager who creates capable people
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Internal Customers Needs
Tangible Intangible Salary Salary Wages Praise Bonuses Sharing Information/Plans Benefits Genuine Interest Hard Factors Soft Factors
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NO CHANGE 2 months of patient training and no results or change (things go back on your plate) Your attempts to motivate the person backfire or are used against you If productivity keeps low, either the person has a difficult personal situation, either she has another goal
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The Cost of Non Quality
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5) Exchange in abundance
Criminal Exchange Imperfect exchange Fair Exchange Exchange in abundance
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6) Have always a high sense of personal ethics
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Unethical actions
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OPEN SOURCE MANAGEMENT
TIME MANAGEMENT 47
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MANAGE TIME
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URGENT VS. IMPORTANT What is that activity that when done regularly for the next months (years) would make a huge difference for your company?
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Parkinson’s Law «The amount of time we have available to complete a task … …will be the amount of time needed to complete it».
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Not Important Urgent Non Urgent Important Quadrant I Crisis
Treating Patients Proposing Treatments Activities needed to make the budget and to reach the goal Quadrant II Activities that will increase the potential of the clinic, of personnel. Training and Motivation Strategic Progress Prevention Marketing Planning/Organizing Important Quadrant III Some phonecalls Certain meetings Do the work of one’s juniors Pressing but not important problems Quadrant IV Useless actities you generally do when you’re burned out Facebook/Twitter Internet Physical Labor Etc Not Important
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Poor Manager Time Allocation
Quadrant I Quad. II CRISIS Quadrant IV Quadrant III
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improvement activities
Effective Manager Quadrant I CRISIS Prevention, training and improvement activities Quadrant II
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and not urgent” activities the effective manager compresses
Working on “important and not urgent” activities the effective manager compresses the crisis of tomorrow
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How to work on Quadrant II
Identify prevention, training and improvement activities (strategic progress) we would like to get done during the next few weeks. Set aside IRREVOCABLE slots of time in your calendar to take care of such activities. Agenda + drill
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OPEN SOURCE MANAGEMENT
CONCLUSION 56
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1) Handle Internal Reasons
2) Get out of the Comfort Zone (confront things that do not work and fix them) 3) Embrace marketing 4) Supervise Finance (P&L every month) 5) People strategy A) Measure B) Hiring process C) Motivate 6) Manage Time 7) Study
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The emotional tone of the Doctor/Manager is very important!
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Quality Relationships
Quality opportunities and quality people Social Impact Personal Growth Financial Success Values Spirituality Quality Relationships Knowledge
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FAITH
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You
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