1. “Scorecards and PokemonGO”

6. Introduction to MicroStrategy
“Customers identify functionality as one of the main reasons for selecting MicroStrategy’s platform”
Sallam, Tapadinhas, Parenteau, Yuen, & Hostmann, 2014

7. What did you learn from Gartner’s report introduction?
“BI and analytics platform market is in the middle of an accelerated transformation from BI systems used primarily for measurement and reporting to those that also support analysis, prediction, forecasting, and optimization”
“Companies…are increasingly embedding both traditional reporting, dashboards, and interactive analysis, in addition to more advanced and prescriptive analytics...into applications”
Expand the use of analytics to a broad range of consumers and non-traditional BI users, increasingly on mobile devices
Why?

8. What did you learn from Gartner’s report introduction?
Garnter defines BI and analytics as a software platform that delivers 17 capabilities across three categories:
Information delivery
Reporting, Dashboards, Mobile BI
Analysis
Geospatial and location intelligence (ESRI)
Integration
Big data support (Hive)

9. Magic Quadrant—Global view of software vendors that should be considered
BI cloud move (30-45%)
Make “hard types of analysis easy” for an expanded set of users, along with ensuring governance, scale and performance for large amounts of diverse data
Expand use and standardize data discovery (but lacking governance features)

10. What is MicroStrategy?
“MicroStrategy offers an enterprise-grade and organically grown end-to-end BI platform that is well suited to large and complex requirements”

11. What is MicroStrategy?

12. MicroStrategy: Strengths
Vendor of last resort when enterprise requirements are complex
High scalability & performance for large datasets and complex queries
Functionality
Mobile BI (market leader)
Reporting
Dashboards
Cloud BI (revenue growth)
Supports largest average data volume accessed in data repositories (17TB, market average is 4.2TB)
Highest average data volume size for big query (2TB, market average is 492GB)

13. MicroStrategy: Cautions
Cost
Ease of use
Software and support quality
Time to create reports (~8 days)
Lack of unstructured data support

14. MicroStrategy & MIST 5620 Two assignments A2: MicroStrategy Web MMT
“Teaches you about using MicroStrategy Web and tests your knowledge”
Must score 100% on all tests (can retake as many times as you like)
Must be completed individually!

15. MicroStrategy & MIST 5620 Two assignments A3: MicroStrategy Mobile BI
Watch a ~30min video about MicroStrategy mobile BI here
Answer 3 questions
Download and experience the MicroStrategy mobile BI app
Answer 2 questions

16. A2: Due Sept 12 at 11:59pm
Access MicroStrategy via Teradata University Network
Password is “analytics”
Older version of MicroStrategy; you can demo the newest version here
Hover over Software tab
Click on MicroStrategy

17. A2: Due Sept 12 at 11:59pm

18. A2: Due Sept 12 at 11:59pm

19. Conclusion
The BI and analytics platform market is going beyond measurement and reporting to also support analysis, prediction, forecasting, and optimization
Many software vendors to choose from
All have pros / cons
Exposure to a few market leaders in MIST 5620