1. Effective Website Marketing
Create Your Website Gold

3. Golden Insight # 1
Use Website
Marketing Principals

4. Quote By: Claudia H. Christian President of www.OpenGrove.com
“ Basic marketing practices & practical business
sense are the true keys to website success.
Bells and whistles
don’t matter as much
as simply and carefully
applying the basic
principles of marketing.”
“Bells and whistles
don’t matter as much
as simply and carefully applying the basic
principles of marketing." 

6. Golden Insight # 2
First Impressions
Are Crucial

7. Golden Insight # 3
Gain Their Interest
and Excitement

8. Google + Date = Love

9. Golden Insight # 4
Is Your Website Ready
for a BLIND DATE?

10. Golden Insight # 5
Loyal Clients
Are Gold

11. Online Shopping Sales Grow
Online Shopping Sales Grow
Retail sales over the Internet
post their largest rise in three years.
7.2 % rise in 2005.
19th August, 2005

12. The Internet is constantly improving
Think About This…
The Internet is constantly improving
Access is getting cheaper and faster
The Internet is getting easier to use
Massive growth of new Internet users
The number of online buyers is growing
People research online before buying
35% of Australian Internet use in NSW

13. Golden Insight # 6
The Name
of the Game
is Marketing

14. Quote By: William Daley U.S. Secretary of Commerce
“Be one of the victors
and not one of the victims
of the new digital economy.”
There are so many entrepreneurs out there that are disappointed with their website prospecting.
Because they didn’t find GOLD.
They didn’t understand the name of the game that they were playing.
When there is no planning, no strategy, and bad implementation, the results are predictable.

15. Golden Insight # 7
You Are Responsible
For the Success of
Your Website

16. Quote By: Sophie Constanti Owner: Need To Escape.com.au
“After wasting a quarter of a million dollars
relying on other people,
I took charge of my own
website.
The results have been awesome.”

17. Golden Insight # 8
Planning
Is Crucial

18. Planning Planning Planning
“Start with the end In mind” Quote by Steven Covey
“Success is the celebration of preparation”
Quote by Laurie Lawrence
“You can tell how high a building will be built, by the size of the hole they dig in the ground”
Quote by Zig Ziglar

19. Golden Insight # 9
What is the GOLD
For Your Website ?

20. Quote By: William Moulton Marsden
Determine your true goals. Realise what you really want. It stops you from chasing butterflies, and puts you to work digging GOLD.

21. Golden Insight # 10
Evolve Your
Website

22. “The journey of a thousand leagues begins with a single step”
Quote By: Confucius
“The journey of a thousand leagues begins with a single step”

23. Service and Information eCommerce
Four Phases to GOLD
Brochureware
Service and Information
eCommerce

24. Based on 1800 interviews with Australian SME’s that have a website
SOURCE: Sensis eBusiness Index
Sweeney Research 2005
Receiving Orders
Online
2000
2001
2002
2003
2004
2005
Small Bus.
1-19 employees
14%
19%
29%
32%
39%
41%
Medium Bus.
20+ employees
23%
35%
47%
49%
50%
51%
Based on 1800 interviews with Australian SME’s that have a website

25. Service and Information eCommerce eBusiness Integration
Four Phases to GOLD
Brochureware
Service and Information
eCommerce
eBusiness Integration

27. 7 Rules of Million $ Leaders
They are absolutely committed to Website Success.
They truly care about satisfying their clients.
They take responsibility for website success.
They prepare and plan for success.
They find a way to achieve their goals.
They don’t place mediocre limits on their potential.
They are optimistic and future orientated.

28. Quote By: Mark Twain Twenty years from now,
you will be disappointed by the things
you didn't do, rather than by the ones you did.
So throw off the bowlines.
Sail away from the safe harbour.
Catch the trade winds in your sails.
Explore. Dream. Discover.

29. Demonstrate a Phase 4 Web Site Answer your critical question
You deserve a break!
After the break:
Demonstrate a Phase 4 Web Site
Answer your critical question
Give away a Phase 4 Web Site

30. No programming skills needed!
Live Demonstration.
No programming skills needed!
Keep your site up-to-date
Send Newsletters
Provide secure ecommerce transactions
Capture and manage Sales Prospects securely

31. Break down the barriers
SME’s have had to battle with
Lack of expertise
Lack of personal contact
Cost
Time frame to achieve a Return On Investment
The Barriers have been broken down

32. Q&A
Questions
&
Answers

33. How do I promote my web site?
Q&A
Question 1:
How do I promote my web site?

34. How can I do the web site updates myself?
Q&A
Question 2:
How can I do the web site updates myself?

35. How do I know how many ‘hits’ my website is getting?
Q&A
Question 3:
How do I know how many ‘hits’ my website is getting?

36. Q&A
Open Question Time

37. Who is going to win the Phase 4 Web Site?
Q&A
Who is going to win the
Phase 4 Web Site?

38. Million Dollar Potential
3 Hours one-on-one with Luke Hayes $ 1,185.
Phase 4 website (total Business solution) $ 20,000.
Full Day Workshop - Content Management $
Full Day Workshop - Website Marketing $ 3,500.
TOTAL $ 25,360.

39. Million Dollar Potential
3 Hours one-on-one with Luke Hayes $ 1,185.
Phase 4 website (total web solution) $ 20,000.
Full Day Workshop - Content Management $
Full Day Workshop - Website Marketing $ 3,500.
TOTAL $ 25,360.
Let Us Reward You!!! TOTAL $ 2,995.

40. Inchcape Automotive Retail Pty. Ltd.
Customer Testimonial
Rob McKeon
Inchcape Automotive Retail Pty. Ltd.
Uses Business Catalyst for
Content Management
Customer Prospecting
Marketing
Case Management
“Business Catalyst … has provided us with greater flexibility and responsiveness and thus better meet the communication and information needs of our customers.
Business Catalyst has delivered a solution for our business that places the control and flexibility with us.”

41. Networking and Discussion
Effective Website Marketing
Thank You
Networking and Discussion