1. 2nd International Health Inotech
How to make a Pitch Deck?
2nd International Health Inotech

2. A pitch deck is usually a 20-10slide presentation designed to give a short summary of your company, your business plan and your startup vision. Pitch decks also serve very different purposes, from trying to get a meeting with a new investor, to presenting in front of a stage, and each one of them should follow a different structure.

3. Lets review what is needed to be understood from your deck …
You can find many different pitch deck templates on the net, But every author agrees that the below slides NEED to be on your deck.
Pitch Deck
Problem
Solution
Business
Model
Competition
Team
Fundraising
Lets review what is needed to be understood from your deck …

4. Make a memorable cover
page with your tagline
Show the people behind
the idea & briefly describe
their role.
What problem are you
trying to solve?

5. 1. How are you
planning to solve the
problem?
2. Show examples if
possible
Attempt to predict the Market
size of your target market
1. What are the
alternative solutions?
2. What makes your
solution
3. special?

6. What you have done &
What are you up to?
Prove that there are
potential customers
waiting for your
product!
What is your planned
budget?
What kind of money
are you looking for?

7. Introduction It should include your company/group/project name.
It can include your tagline/high concept pitch.
One sentence overview of your business and the value that you provide to your customers.
Keep it short and simple.
Imagine it as a tweet.
Ex. We’re the Netflix for Video Games.
It can also include a picture of your product/service.

8. Why are you so awesome for building/growing this company?
Team
Why are you so awesome for building/growing this company?
Highlight the key team members and what they bring to your next milestones
Highlight the past accomplishments of the team
If you don’t have a complete team yet, identify the key positions that you still need to fill and why those positions are critical to company growth.

9. Problem
The more you can make the problem as real as possible, the more audiences can understand
your business and your goals. So they can empathizewith your product earlier!
Describe the nature of the problem you address.
(Without yet getting into your product/service)
Emphasize the pain level and the inability of incumbents to satisfy customer need.

10. Solution
Describe how customers use your product and how it addresses the problems that you outlined before.
Layout 3 key benefits of your service.
Do not go through technical details, emphasize the customer benefits instead.
If possible, use pictures.

11. Market
Tell the story about the scope and scale of the problem you are solving.
If it makes sense for your business, divide your market into segments that you will address with different types of marketing and perhaps different types of product offerings.
Try to have a very specific and reachable market.

12. Market How do you position your company within the market?
What percentage of the market are you looking to dominate?
Who are your ideal customers?
How many of them there are?
What is the total market size?

13. How to define market size?
TAM- Total Available Market Theoretical total market size or customer mass with problem today SAM- Serviceable Available Market Theoretical total market size or customer mass that are able to use/purchase a solution like yours right now. SOM-Serviceable Obtainable Market (or TM-Target Market) Your target market cap or customer base within the next 2-3 years, your credible ambition.

14. How can you beat the market?
layout your long-term customer acquisition strategies
How are you planning on getting customers attention?
What will your sales process look like?
How you will reach your target market?
What sales channels you plan to use?

15. Competition Never deny that you have competitors!
No matter how unique you think you are. It is OK to compete even against giants.
Describe WHY users/customers use your product instead of the alternative ones?
Describe your unfair advantages- any competitive advantages that remain after the competition decide to cope you exactly.

16. Milestone
Include your current status and milestones for the next 1-3 quarters for product, team,marketing, sales with quarterly and cumulative burn rates. How are you going to burn the investor’s money in the next months? What experiments do that cover and what do you expect to get out of (test & learn) them?

17. Milestone
Instead of top-down forecasts where you “need to get one percent of a huge market” to be successful, focus on bottom-up forecasts where you detail your expectations for how you’re going to acquire customers. If you already have data on how an early version of your product is selling, use those numbers to help drive the rest of your forecast.

18. Traction
Show us that you have proofs that validates your solution and business plan.
If you already have sales or early adopters using your product, you can talk about that here.
You can also use this slide to talk about the major goals you have achieved so far.
A product or company road map that outlines key milestones can be helpful here.
(you can merge the milestone & traction slides)

19. Investing
Show the dates, amounts and sources of money you have raised up to now.
How much you need to raise to continue? (or What you need to gain?)

20. There is not a simple rule which tells what slides you need exactly to contain in your pitch deck. But you can find many successful decks and templates -based on different mentors opinion- on the web.

22. Use these sites to find more hints & examples:
with-google-slides

23. Good Luck with your Pitch Deck!