1. Welcome! 2017 Popcorn Sale

2. 2017 Seminar Agenda Planning Your “Ideal Year of Scouting”
Delivering the Message to your Scouts and Parents
Group Recruitment Registration Page
Steps to a Successful Group Kickoff
How to Have a Successful Show N Sell
Trail’s End University
Increasing Scout Participation
New Products and Packaging
Group Campaign Fundraising Kits
National Incentive and Recognition Program
Rapid Planning Session

3. Why did YOU get involved with Scouting? What do Scouts want to do?
Ideal Year of Scouting
It is our goal to be able to provide a year round quality Scouting program through Plan, Do, Review and youth-led goal setting to insure we are helping provide Scouts an “Experience Of A Lifetime”
Why did YOU get involved with Scouting?
What do Scouts want to do?

4. Play Video from YouTube using the link below:

5. Ideal Year of Scouting Plan out your Group’s program year
Get Scouts engaged. It’s THEIR program
What do they want to do? What adventure to your Scouts want to go on?
Determine the budget for the year
Set the fundraising goal with your Group based on their adventure
Have a well thought out communication plan
Earn the desired funds needed from one fundraiser
Enjoy the activities planned and HAVE FUN!

6. Ideal Year of Scouting
What is your budget?

7. Ideal Year of Scouting $8,850 Month Activity Budget
September
Park Carnival/Popcorn Kick Off
$300
October
Halloween Party/Popcorn Celebration and Review
November
Group Awards Meeting
$175
December
Holiday Party
$500
January
Winter camping
$1,000
February
Game night
$225
March
Kub Kar Races
$100
April
Bowling
May
Barbecue
June
Graduation – Camping
$550
July
Cub Camp
$5,250
August
Baseball Game
$250
Total activity budget:
$8,850

8. Determine the sales goal with your Group
Ideal Year of Scouting
Determine the sales goal with your Group

9. Ideal Year of Scouting

10. What are the barriers to participation with Scout parents?
Ideal Year of Scouting
What are the barriers to participation with Scout parents?

11. What is the message to deliver to Scout parents?
Ideal Year of Scouting
What is the message to deliver to Scout parents?

12. Ideal Year of Scouting What are we selling?
No out of pocket expenses to enjoy 12 months of Scouting activities
Do one fundraiser a year and spend more time enjoying Scouting
Gives Scouts the opportunity to:
Earn their own way
Plan and set their goals
Learn life lessons and responsibility
All Scouts get to enjoy your Group’s program
Consumers are more motivated to purchase because of the cause
Remember, we are NOT selling popcorn
What are we selling?

13. We are selling Adventures!
Ideal Year of Scouting
We are selling Adventures!
Consumers are 2x as likely to support a cause they believe in.

14. Group Recruitment Registration Page

15. Play Video from YouTube using the link below:

16. Kick Off Your Program Year
MAKE IT A FUN EVENT!
Play games, have snacks, offer door prizes, etc.
Review the following…
Share the activities planned with your Group and/or section
Breakdown the Cost for every activity and the cost for the year.
Share every sales goal for every Scout and demonstrate how a Scout can earn his own way.
Practice sales tips and methods
Review Scout Popcorn Safety Tips
Show off all the incentives and prizes the Scouts can earn!

17. Kick Off Your Program Year
Scouting activities that THEY planned
Experiences – field trips, weekend camping, sporting events, etc.
“Little Things” to reward behaviour (goal setting, practicing their sales pitch etc.)
Fishing poles and gear
Camping equipment
Pizza party & Ice Cream socials
Pie in the Face
Ask your Scouts what they want… you might be surprised!

18. COMMUNICATE RECRUIT A TEAM
Teach your Scouts how to sell safely
The Kickoff Party is a great opportunity to present a lot of important information
Utilize the communication tools on Scouts.ca
Send weekly or bi-weekly s to families with timely information
Use and complete the Parent Handout Sheet
Talk popcorn at all Group meetings throughout the Scout Popcorn campaign
Post your Goal Tracker so everyone can see sale goal status!
Keep momentum going and provide encouragement (Scout Popcorn buttons)
You can do this on your own but it’s not a good idea
Ask your fellow leaders and parents to help you with…
The Kickoff Party – look for someone with enthusiasm
Distribution – to pick up and transport the Scout Popcorn
Communication – to keep everyone informed and motivated
Show and Sells – to book and coordinate storefront shifts for your unit
Popcorn Chief (a Scout) – ask your top selling Scout to serve as your Co-Kernel

19. Practice, practice, practice!
Steps to a Successful Show N Sell
Scout sale script
Hi, my name is _______________ (say first name only).
I’m a Scout with Group _________ here in _________ (city/town).
I am raising funds to earn my way to Scout Camp next summer (or other big adventure).
(Hand the customer the order form and a pen, and point out your favorite flavor. Consider recommending a $20 or more item.)
My favourite is the ______. Would you be interested in supporting my Group?
Practice, practice, practice!
The most successful sellers can recite this in their sleep.

20. Play Video from YouTube using the link below:

21. Steps to a Successful Show N Sell
Wear your uniform!
Ask store manager for permission several weeks in advance.
Assign Scouts (2-3) and Scouters and parents in two hour blocks.
Keep Scouts engaged with customers… not sitting or staying behind the table.
DO NOT open microwave boxes.
Create and display posters, banners or signs. The best signs are the ones made by Scouts to show what they do for the community and to highlight their program.
Divide sales equally among Scouts who participate.
Apply donations received towards your military sales.
Use leftover product to fulfill take order needs.

22. Steps to a Successful Show N Sell (Storefront Sale)
Display not blocking doorway and area kept clean
Sign showing Scouting activities
Thank
you
and
Re-order
Cards to
hand to
customers
Uniform
Product stacked neatly
Standing in front of table

23. + $200 $600 $200 A Scout’s Plan to Sell $600
+ $200
$600
Start with family, friends, Mom and Dad’s co- workers, closest neighbors, etc.
Participate in two storefront shifts with an average of $100 sales per shift
Canvas your neighborhood by going door-to- door.

24. Trail’s End University – Additional Training
Training courses linked from the Trail’s End Popcorn System
Learn to sell like the top selling groups

25. New Products and Packaging
$65
$40
$30
$30
$20
Chocolate Lover’s Collection Tin
Group Return: $30
Cheese Lover’s Trio
Group Return: $18
Salted Caramel Popcorn with Sea Salt Tin
Group Return: $13.50
Chocolatey Caramel Crunch Tin
Group Return: $13.50
Classic Trail Mix
Group Return: $9.00
$25
$20
$15
$15
$10
Caramel Corn with Almonds, Cashews & Pecans
Group Return: $11.50
18 Pack Unbelievable Butter Microwave
Group Return: $9.00
White Cheddar Cheese Popcorn
Group Return: $7.00
Cheddar Cheese and Jalapeño Popcorn
Group Return: $7.00
Popping Corn
Group Return: $4.50
$30 Canadian Forces Donation
Group Return: $15.00

26. Group Campaign Fundraising Kits
Every selling group gets a free kit!
Kit Contains:
Goal Tracker
Printable Group and Individual Goal Setting Sheet
Printable Group Kickoff Checklist
How to use a Square Reader
Printable I’m Sorry I Missed You Card
2017 Incentive Sheet
Printable Promo Poster
Printable Scout Popcorn Parent Sheet
Scout Popcorn Post-Secondary Scholarship Program
Scout Popcorn Promotional PSA
Printable Scout Popcorn Sale Script Tips
Printable Scout Popcorn Thank You Notes

27. 2017 Popcorn Recognition Prizes
Buttons & Lanyards
“FIRST SAIL” BUTTON – Sold One Item
“SMART AS A FOX” BUTTON – Made a Plan
POW! HIT THE TARGET – Reached Your Goal
QUICK LIKE A BUNNY – Sold One of Each Product
WHAM! WOW – Filled an Order Sheet
COOL KID – Weekly Giveaway
YOU’RE ON FIRE – Group Top Seller
$2,500 Adventure Club
Each Scout that sells $2,500 or more will receive a quarterly gear box.

28. Trail’s End Scholarship Program

29. Great Futures Start with Scout Popcorn
Play Video from YouTube using the link below:

30. Rapid Planning Session
Goals / Strategy
Mission Objective: Clear, Measurable, Achievable
Threats / Available Resources
Lessons Learned from Previous Popcorn Sales
Course of Action: Who, What, When
Contingency Plans
Regular Dates
Debrief Date
Plan Brief Execute Debrief Win

31. Thank You! Any questions?
Listening in? If you have a question contact:
Emilie Preston -
Helen Irwin–