1. Marketing Presentation
Welcome to Airkrete Foamsulation……
As seen on the Today Show, October 10, 2006
Copyright©2009 Air Krete, Inc.

2. NECESSARY OFFICE EQUIPMENT
COMPUTERS/LAPTOPS FOR SALES STAFF – We would recommend our licensees have the most up-to-date operating system (ie. PC: Windows 7, XP or 2000) which includes Microsoft Office (ie. PowerPoint, Window Media Player, Microsoft Word.) This provides the ability to display digital files.
Require Adobe Reader (this is free on-line).
This is very important….The computer system requirements will aid you in creating and will help in adding or changing flyers, etc.

3. WHY ?
is the only insulation on the market today that will benefit commercial, residential and industrial owners of new and old architecture with cost savings, safe & eco friendly features.
OWNS this market!

4. Has a Greater R-value compared with other insulations.
Due to the inorganic properties it is Mold Proof.
The cement’s de-oiling effect creates a Pest Resistant environment.
It is Fireproof – ASTM E814/UL 1479 Certified
Has Zero Shrinkage.
Cost effective. Customers enjoy a higher return on their investment. Remember you pay for insulation whether you have it or not!

5. Current Energy Crisis
Non-renewable fossil fuels are being depleted at an incredible rate.
About 60% of our oil is imported at exorbitant prices.
Cost of natural gas is going up.
Air Krete Insulation is the safest, most cost effective, and most environmentally sound way to combat this energy crisis.

6. The Haas Hargrave Story

7. Closing the sale National Marketing Director for Gunlocke Chair.
Sales Approach
Sell yourself
Sell your company
Sell your product (Airkrete)
No one legged sits!
Closing the sale
Implied – ask for the sale! The next person to speak loses!
Handling objections
Get Referrals!

8. DEVELOP A SALES TEAM YOUR BUSINESS DEPENDS ON A SALES TEAM!
Remember, until a job is sold… there’s no business!
Hire a Sales Manager
Hire your sales team – some of our past experience has suggested part-time people like: teachers, police officers, real estate agents ect..
Hire part time people, especially teacher and police officers. Base their pay as strict commissions for each job sold, then change the base rate to increase for each job sold per week.

9. Salespeople A. Part time
Teachers – especially coaches. 10% for sale, 12% for 2nd sale & 15% for 3rd sale. Subsequent sale including all previous sales – Average sales commissions built into job pricing at 13%.
B. Full time
Similar program – may need a draw against future sales for days. Terminate if not successful & look for another salesperson.
A&B. Call weekly to motivate – meet monthly to recognize success.

10. Don’t Forget
Door hangers distributed by salespeople for 2 blocks (where appropriate) in every direction from jobsite. Salesperson on site for specified time to greet respondents to door hangers.
Thank you letter to homeowner from Company asking for referrals (family members or friends)!
Salesperson returns for referrals OR additional referrals.

11. WHAT IS YOUR TARGET MARKET?
EVERYONE!
With today's available Federal and State Energy Programs there is more than enough grants and low interest funding for all income levels. Not to mention anyone in the states is eligible for a maximum of $1, in Federal Tax Rebates.

12. #1 YOUR PRIMARY MARKETS
RETROFIT APPLICATIONS – Concrete block wall and/or cavity fill between brick and block, and core fill installations. (Residential)

13. SCHOOLS
One of our many school systems, The Upper Sandusky School System in Ohio, Groton and the Waterville School Systems in New York used Airkrete because of it’s “green” composition.
Upper Sandusky School System

14. was chosen after extensive research by both the Biosphere 2 Visitor Center and the National Audubon Society.

15. HOW DO YOU GET THAT COMMERCIAL JOB?
Contact your local architects.
Secure an appointment
Do a “live demonstration” at their place of business.
Involve as many architects as possible for your demonstration.
Do your monthly/bi-monthly contact follow-up.

16. OTHER FACILITIES TO TARGET
Hospitals
Commercial plant facilities
Apartment buildings**
Condominiums**

17. APARTMENTS & CONDOS
Your main target source is your local Code Enforcement Office. New and up-to-date local and state laws now require a firewall between each unit.
Contact your local Code Enforcement Office or architect for buildings with inadequate firewall protection. Remember, Airkrete is the only product on the market that is FIREPROOF for retofit applications!
Fire stopping approval in the State of Connecticut code “919” which is now used all over the country. Underwriters Laboratory approval now in Canada.

18. #2 RESIDENTIAL
Brick – small cavity where Airkrete is the “only” insulation available that will fill this cavity completely.
Stucco
Clapboard
Vinyl/aluminum siding

19. #3 ALL OTHER RESIDENTIAL
“Chemically” sensitive individuals.
“Green builders”.
Insect/Rodent prone homes

20. #4 HIGH END RESIDENTIAL
High end residential builders “custom” homes with pricing of $400,000 and up, and over 3,000 square feet.

21. Airkrete has been used in the following homes:
Tom Cruise – California
Olivia Newton-John – California
Herb Alpert – California
Neil Youngs Sound Studio’s
Santa Clara Sound Studio’s

22. Where do you start?

23. PRINT ADVERTISING
Target your local area newspaper, penny savers, and magazines (i.e. roofing, siding, insulation and home building magazines.)
provides you with several options for print advertising. You choose when, where and what time to advertise.

24. It Excels! It Excels! air krete® FOAMsulation air krete® FOAMsulation
We would like to show you how Air Krete® FOAMsulation can work to help keep you toasty warm in winter as well as cucumber cool in summer for years to come.
And…. Save on fuel bills year ‘round.
Air Krete
Air Krete
air krete® FOAMsulation
air krete® FOAMsulation
It Excels!
It Excels!
We’d like to show you how air krete® FOAMsulation can work to help keep you toasty warm in winter as well as cucumber cool in summer for years to come. And….save on fuel bills year ‘round.
To learn more about air krete® Cementitious
FOAMsulation, call us today. We’ll mail you facts or send an air krete® specialist for a free estimate.
air krete® is an ENERGY STAR qualified insulation product.
Air Krete, Inc (Licensee name,
2710 East Brutus St address & phone)
Weedsport, NY 13166
©2005 Air Krete, Inc.
We’d like to show you how air krete® FOAMsulation can work to help keep you toasty warm in winter as well as cucumber cool in summer for years to come. And….save on fuel bills year ‘round.
To learn more about air krete® Cementitious
FOAMsulation, call us today. We’ll mail you facts or send an air krete® specialist for a free estimate.
air krete® is an ENERGY STAR qualified insulation product.
Air Krete, Inc (Licensee name,
2710 East Brutus St address & phone)
Weedsport, NY 13166
©2005 Air Krete, Inc.

25. OTHER ADVERTISING TELEPHONE BOOKS
Take out an ad in your local telephone directory. Most people “let their fingers do the walking” when looking for installers.
MAILINGS
Start a mailing list in a potential area to mail the tri-folds & bi-folds to potential customers.

26. INTERNET
Internet is one of the best ways to promote your company services.
Get your own Website or Blog.
Link up and advertise.
is the web site for all Licensed Manufacturers This site is designed for your convenience it includes: Quick training and informational reference guides Marketing ideas and materials for down loads Links for you and your customers Equipment, chemical info and forms.
Please stop in to view new updates.

27. TELEVISION AND RADIO
“Television is a great source of advertising, but expensive”, says Bill Szabo. Target the “green home”, home improvement shows, healthy home, specific health issues (chemical sensitive people) and specialized building segments.
Some radio stations offer “free” healthy home segments or insulation segments. Or have you or your sales person become a “talk show host” and “specialized” insulation contractor.
Trade offs.
On Planet Green

28. HOME SHOWS AND MALLS
Set up a booth at your local home show, contractor state conventions, or mall.
Do live demonstrations on-site when possible to show potential customers or home builders your product.
Use a laptop computer to display the power point presentation and hand out bi-folds, Q&A and tri-folds for more information to potential customers.

29. TRADE SHOW BOOTHS

30. AVAILABLE LITERATURE DOOR HANGERS
Airkrete has 2 different styles of door hangers for your convenience.

31. POST CARDS AND BROCHURES
Use your Post Cards and Brochures as hand outs to potential customers at:
Home Shows
Conventions
Demonstrations
Job Sites
Local clubs
Organizations. i.e. church organizations, service clubs, family, friends, work associates and third party enthusiasts!
Go to for these downloads.

32. SALESPEOPLE Use your salesmen for demonstrations.
Target your local AIA Offices and set up a “live” demonstration at your local mall or home show.
Set up a block of time for on-site demonstrations (neighbors can be nosey).
Have them target local clubs and organizations. i.e. church organizations, service clubs, family, friends, work associates and third party enthusiasts!

33. INSTALLERS Your installers are a primary sales asset to your company.
Your installers should carry some information with them while on the job site. (i.e. door hangers, post cards and brochures)
Offer your installers a CASH incentive if while on the job site, a potential prospect becomes a new installation.