1. Welcome Today’s Presenters:
Missy Stearns: Exhibitor benefits, opportunities, sponsorships, promotions, social media
Marketing Manager
ST Media Group
Amy Thrasher: Exhibitor Portal, lead retrieval services, attendee list ordering
Senior Exhibitor Services Account Manager
Convention Data Services

2. Complimentary Exhibitor Benefits & Opportunities
Maximize Your Presence at HX
Complimentary Exhibitor Benefits & Opportunities
Editor’s Choice Awards (deadline Oct 24)- link to
TECHPitch Competition (deadline Oct 14)- link to
Qualify to win $1,200 off your 2017 booth with our promo code contest.

3. Complimentary Exhibitor Benefits & Opportunities
Maximize Your Presence at HX (cont’d)
Complimentary Exhibitor Benefits & Opportunities
Social Media Promotions
Facebook-
Twitter-
HX Blog-
LinkedIn-
YouTube-

4. Other Available Marketing Opportunities
Maximize Your Presence at HX (cont’d)
Other Available Marketing Opportunities
Sponsorship Opportunities-
Tabletop Challenge-
Order Attendee List-
Mobile App-

5. Exhibitor Registration Portal: How to Access
Convention Data Services
Exhibitor Registration Portal: How to Access
Exhibitor Badge Registration
Invite A Colleague
Lead Retrieval
Pre-Show and Post-Show Attendee Lists

6. Why use lead retrieval?
Quickly collect valuable sales lead information
Qualify and notate your leads
Prioritize your leads for follow-up
Acquire valuable demographic information
Saves your sales people time
Better lead to sale conversion rate
Electronic format, easily create mailing lists, blasts, etc.

7. Lead Retrieval Data File
What information can I collect and use?
Contact Information
First Name
Last Name
Title
Company
Address
City, State and Zip
Country
Phone
Fax

8. Demographic Information
Demographic Answers Provided in Lead Retrieval Data File
Business Category
Company Type
Product Interest
Amount of Product Purchases that you Plan to Make or Influence Over the Next Year
Why is this important?
You won’t get this information from a business card!
Each demographic question is in a separate column in your electronic lead file. You can do a data sort, target by demographics, and follow-up immediately after the event with tailored information specific to their interests.

9. App Handheld PC/Tablet
Lead Retrieval Product Suite
App Handheld PC/Tablet
A choice for every exhibitor’s preference
Dave
2012 CDS Advisory Group

10. X•Press Connect App
How does it work?

11. Qualifiers vs Survey
Qualifier Style (Type 1)
Survey Style (Type 2)

12. Leads Download Portal
Download individual lead files OR Combine into one file

13. Reports and Stats Real-time access to leads
Search, Sort and filer leads
Download to CSV
Cloud back-up
Graphical reporting
Classification summary
Leads by day
Leads by hour
Geographic
Convention Data Services •

14. Attendee List Ordering Process
Access Online Ordering Site
Build Your List Using Demographics Profiles You Want to Target
List Cost is calculated based on record count
.45 cents per record
Process Payment
Download List into .csv file
Data columns include first name, last name, title, company, address 1, address 2, city, state, zip, country, address, Business Category, Product Interest

15. How To Order
Lead Retrieval Deadlines:
Advance Discount Pricing Deadline – October 13th
Lead Retrieval Online Ordering Site:
Attendee List Online Ordering Site:
Exhibitor Registration Portal: How to Access
General Customer Service: , M-F 9:00am – 5:00pm EST