1. Shanice Leah, Tayler Caires & Cherelle Evans
Glow water
Shanice Leah, Tayler Caires & Cherelle Evans

2. Its time for something new
Glow water is a beauty water for women aged between eighteen to thirty-five.
Keeping women refreshed and glowing with only a few sips.
A beauty first, bringing you the most simple way to begin your morning beauty regime with only the twist of a cap.
Glow
Water
What is Glow Water?
Its time for something new
Are you ready for a glow up?

3. Packaging
The packaging is going to be in a glass bottle, and easy to drink. NO MESS.
As this is aimed at women we thought the top of the bottle could be non-stick or smudge for lipstick. Meaning another unique selling point which will start conversation centered around Glow Water.
Very simple patterns and minimal writing make the Glow Water bottle more of an accessory than just another plastic bottle.
Conveniently placed straps allow you to carry or attach your Glow Water to any handbag or simply around your wrist again making the bottle more of an accessory creating that must have culture.
Glow
Water

4. Glow The Good Stuff Water
Glow water is packed full of vitamins, minerals and all kinds of healthy things encouraging healthy skin and hair, weight loss and overall GLOW.
This mineral water has been purified threw layers of Welsh sedimented rock over hundreds of years. Raspberry Ketones, vitamin D, B and C as well as Zinc have been added to the welsh water to improve women’s health all in one little bottle.
Glow
Water

5. The Science
The vitamins in Glow Water have all been added for specific reasons.
Raspberry Ketone is an extract from the fruit that has been proven to increase metabolism rate, meaning that it increases weight loss. Raspberry Ketones are very popular with women over the age of 18, so adding them to our water shall be a good incentive for women to buy it.
Vitamins B and C have proven to increase the health of skin, hair and nails, encouraging the growth and repair of cells, so adding these essential vitamins to our water should only increase sales.
Vitamin D is a high source of calcium, promoting good bones, teeth and nails.
Zinc is also added to maintain our bodies
immune, digestive and metabolic systems.
Glow
Water

6. Posters & Advertisement
A very simplistic logo ensures that nothing is deducted from our amazing product.
A catchy slogan with a play on words is not only phonetically pleasing but also will connect to both young and older markets.
Keeping the poster free from female models allows the customer to make their own decisions as to the if they want the product rather than if the product is aimed at them or not.
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Water
Are you ready for a Glow up?
Ladies listen up! No more face scrubs, or broken highlighter you can get everything you need with our new mineral water infused with raspberry keatones.
Look out for Glow water hitting stores May 23rd
Glow
Water

7. The Launch
For our launch we intend to work closely with boots one of the biggest cosmetic retailers in the UK. Boots have agreed to dedicate sections of large retail stores over to Glow Water.
Setting up big holographic mirrors to further create a ‘glowing’ surrounding, customers will be asked if the would like to sample Glow Water, but firstly make up artists will ask customers to pick their very own limited editon bottle of glow and match their make up to the bottle colour.
This feel good factor will have postitive connatations with the product leaving lasting impressions on the customer, who also after having lipstic applied will be asked to drink from the bottle highlighting the non stick mouth piece.
Glow
Water