2. U105 *
U105 is part of The Wireless Group with radio stations throughout UK and Ireland
Transmission Area: 888, yrs plus
U105 offers a superb mix of classic pop hits from the 60s through to melodic contemporary artists, soft rock, classic/new country and the present day
Programming Format: Topical speech with a wide range of music from the 60’s through to the present day
* Some topographical factors may impair reception in certain areas
Radio for U

3. 195,000 tune up to U105 every week for 1.9m hours
Unlike most radio stations, where the strength of listeners is focused in drive times, U105 has steady and consistent listenership throughout all mainline shows
U105 Breakfast
06.00 – 09.00
with Maurice Jay
Sponsored by P&O Ferries
U105 Morning
09.00 – 12.00
with Frank Mitchell
Sponsored by Fonacab
Start the day with MJ and Lindy as we mix great music with features, fun, news, sport, traffic and travel and business. Not forgetting our regulars, gigs, holidays and movies! Maurice Jay and Lindy are a lively dynamic duo, they berate not only each other, but the days topical luminaries. Irreverent debate, quizzes, features and the very best music make up the show.
Every morning Monday to Friday the lines are buzzing with the hottest chat on radio. All the topics, all the issues, all the opinions and the most important point may come from you. Call Frank on any weekday morning from 9. The Frank Mitchell Phone-In…….…….listening to you!
Radio for U

4. 195,000 tune up to U105 every week for 1.9m hours
Unlike most radio stations, where the strength of listeners is focused in drive times, U105 has steady and consistent listenership throughout all mainline shows
U105 Lunch
12.00 – 15.00
with Carolyn Stewart
Sponsored by St Georges Market
U105 Drive
15.00 – 19.00
with Johnny Hero
Sponsored by SERE
Join Carolyn for a her Bistro style show with content driven from the world of celebrity, entertainment, film and music as well as the latest trends in leisure and lifestyle. A light-hearted mix of everything from food to celebrity interviews! On-Air weekdays.
Great competitions, great music and plenty of banter as Johnny Hero takes you home on U105 Drive. PLUS 'Minute to Win it' and take a trip down memory lane on 'The Golden Years'!
Radio for U

5. Saturday Jukebox 10.00 – 14.00 with Jerry Lang Sponsored by Tile Rosso
U105 Weekend
Weekend Breakfast – with Stephen Woods Sponsored by Wright’s Sofaland
Saturday Jukebox – with Jerry Lang Sponsored by Tile Rosso
Saturday Selection – with David Johnston Sponsored by White Mountain
Saturday House Party – with Carolyn Stewart Available to sponsor
Saturday Late – with Linda Cullen Available to Sponsor
Sunday Brunch – with Ivan Martin Sponsored by Jack Reid
Not the Top – with David Johnston Sponsored by Tile Rosso
Sunday Best – with Linda Cullen Available to Sponsor
Easy Sunday – with Paul Mc Kenna Available to Sponsor
Radio for U

6. The U105 listener ABC1 C2DE Radio for U
RAJAR / IPSOS MORI / RSMB – Period ending June U105 TSA
Radio for U

7. The U105 listener
ADULTS 17+ WITH 1 OR MORE CARS IN HOUSEHOLD
ADULTS 18+ LIVING IN OWNED HOME
ADULT LISTENERS THAT LISTEN TO NO OTHER LOCAL COMMERCIAL STATION
176,300
137,900
85,800
90%
71%
44%

8. ADULT LISTENERS THAT LISTEN TO NO OTHER LOCAL COMMERCIAL STATION
85,800
44%

9. The age of U105 listener
73% of U105 listeners are 35 years plus, making the key buying decisions.
1RAJAR / IPSOS MORI / RSMB – Period ending June U105 TSA
Radio for U

10. Age and money Radio for U
1ANNUAL SURVEY OF HOURS AND EARNINGS - DEPARTMENT OF ENTERPRISE TRADE AND INVESTMENT
Radio for U

11. U105 listeners
162,000 (83%) of U105 listeners DON’T listen to Q Belfast
112,300 (57%) of U105 listeners DON’T listen to Cool FM
177,100 (91%) of U105 listeners DON’T listen to Downtown Radio
144,700 (74%) of U105 listeners don’t listen to any other local commercial radio stations.
RAJAR / IPSOS MORI / RSMB – Period ending June Stations marked with asterisk do not cover full TSA
Radio for U

12. Average listening hours of commercial stations
1 RAJAR / IPSOS MORI / RSMB – Period ending June U105 TSA * Station does not cover the whole of this TSA
Radio for U

13. U105 vs Q Belfast*
121,000
195,000
1,883,000
1,039,000
U105
*Q Belfast
74,000
661,000
In Q Belfast’s area, U105 offers 133,000 listeners against 121,000 listeners
RAJAR / IPSOS MORI / RSMB
Period ending June U105 TSA
* Q Belfast does not cover the whole of this TSA
Radio for U

14. U105 vs Q Belfast* Radio for U 9.6 11.8 6.9 9.1 U105
Q Belfast Citybeat
U105
Citybeat
RAJAR / IPSOS MORI / RSMB – Period ending June U105 TSA * Q Belfast does not cover the whole of this TSA
Radio for U

15. U105 vs DTR* Radio for U 195,000 1,883,000 74,000 446,000 U105 DTR
RAJAR / IPSOS MORI / RSMB – Period ending June U105 TSA * Coverage within U105 TSA
Radio for U

16. Why U105?
Personality led Presenters: Maurice Jay; Frank Mitchell; Carolyn Stewart; & Johnny Hero who deliver steady listenership across all mainline shows
U105’s core audience is years old with the highest disposable income who are making the main buying decisions
Higher ratio of speech content (40%) making U105 more engaging with listeners
Radio for U

17. U105’s Facebook has gone from strength to strength…
June 2015 we reached 285,000 Facebook users per week and by June 2016 this has grown to over 1 million unique users.
JUNE 2015
JUNE 2016
285,940
1,277,005
Total Reach
Total Reach
19,039
96,239
People talking about U105
People talking about U105
44,438
98,596
Total page likes
Total page likes
U105 has 30,000 more page likes than Q Radio with 80,000 more people talking about the station on Facebook
Radio for U

18. Prize – £50 Gift Card for Tesco’s.
Successful Examples
Prize - £100 worth of Christmas Market Vouchers. Reach – 286,768 People on Facebook.
Prize – £50 Gift Card for Tesco’s.
Reach – 374,574 Facebook Users.
Radio for U

19. Facebook Live
Competition Reached 1.7 million People Prize was chance to qualify for our on-air £1,000 draw
Competition Reached 237,000 People
Prize was £200 Harvey Norman voucher
Radio for U

20. U105 has 15,400 Twitter Followers. 5000 more than Q radio
U105 has 15,400 Twitter Followers more than Q radio. 5 times more than Downtown Radio.
U105 creates up to 758,000 Twitter
Twitter
impressions per month.
April 2016
May 2016
June 2016
867
7,949
315
838
7,479
297
920
7,863
352
Tweets
Profile Visits
New Followers
Tweets
Profile Visits
New Followers
Tweets
Profile Visits
New Followers
752K
857
758K
984
755K
1,209
Tweet Impressions
Mentions
Tweet Impressions
Mentions
Tweet Impressions
Mentions
Content includes news, audio, traffic & travel, client tweets/RTs, giveaways & show tweets.
Radio for U

21. Website – Over 15,000 monthly users visiting 60,000 pages
U105 website attracts a similar demographic to that of the radio station
30%
22%
Female
42.2%
15%
Male
57.8% 8%
Website – Over 15,000 monthly users visiting 60,000 pages 0%
18-24
25-34
35-44
45-54
55-64
65+
Radio for U

22. Listen Again Listen Online
Age
Gender
45-54
25%
Female
38%
35-44
51%
Male
62%
25-34
25%
Month
January 2016
December 2015
November 2015
Total Connections
162375
156314
152693
Total Hours
102256
98993
95889
Total (Peak 312)
U105
provides a listen back option for listeners using Audio boom. It is regularly promoted On-air & Social Media accumulating to over 185,000 listens since its introduction in 2015.
Listeners tune into U105 via our online player for over 100,000 hours per month. This is additional listening delivered over and above RAJAR stats
Radio for U

23. Thank You
Radio for U