1. SRG 2016 Retreat Opening Thoughts and Themes Tom Thomas & Terry Clifford

2. You were saying . . . The most important things from the 2015 retreat
Audience intelligence
Meaningful content
NPR | station strategic alignment
System structure and process

4. Source: NASA

7. Where the graduates go Share with degree Metro area 2010 1970 Change 1
Washington
47%
22%
25% 13
Provo
35%
16%
20% 2
San Jose
45%
19%
26% 14
Baltimore
10% 3
Bridgeport
44%
18% 15
Hartford
13%
21% 4
San Francisco
43%
17%
27% 16
Atlanta
34%
12% 5
Madison
23%
Colorado Springs 6
Boston
14%
29% 18
Chicago
11% 7
Raleigh
41%
28% 19
San Diego 8
Austin
39% 20
Albany-Schenectady
33% 9
Denver
38% 21
Philadelphia 10
Minneapolis-St. Paul
24% 22
Omaha 11
Seattle-Tacoma
37%
15% 23
Portland 12
New York
36% 24
Rochester

12. Source: National AudiGraphics

21. Giving to stations at an all-time high

22. Total resources are growing

23. Public radio is a “long-tail” field 32 organizations raise 50% of revenue

26. Working toward Critical Mass
Music stations expanding footprint
Community spaces to connect in person
Digital, digital, digital

27. Critical context Powerful forces of demography and economy
Changing use across media platforms
From subsidized to use-based public radio economy
Growth of revenue and capacity at leading station organizations

28. Turn toward opportunity
Complement sustaining innovations with disruptive innovations
A network of networks – a neural mesh of distributed capacity and focused strength
Renewed audience service vision with bold goals

29. SRG 2016 Retreat