1. Video Case: Real Madrid
What is Real Madrid Business Model? Is it unique?
Match Day
International Competitions
Broadcast and Pay TV
Marketing (Merchandise Sales and Alliances with Corporate Sponsors)
Who are Real Madrid’s customers? How is the market segmented?
By geographic
By behavior (loyalty)

2. Video Case: Real Madrid
Who has more power, Real Madrid or players?
Real Madrid has more power because
Players have more power because
What risks does Real Madrid face?
Game performance
Player Behavior
Team Balance
Overstretching the Brand