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Jensin Isenberg, Sarah Anderson, Jospeh Palmieri and Kieran Sullivan
ZOO CREW Jensin Isenberg, Sarah Anderson, Jospeh Palmieri and Kieran Sullivan Verbal road map Sar We’re going to talk about who we are and what we’re offering, what makes us different, how we’ll be successful with our management style and will conclude with how this reflects our strategy/take away points.
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YIKES! joe Take a second to think about the last time you planned a visit to the zoo or visited the zoo; what emotions come to mind? -exhausted -lots of planning
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ZOO CREW Can Help You Scripted Zoo & Event Venue Jensin
We’ve entered the entertainment market as a niche business that fuses an event venue with a zoo. We are including a modern twist Our focus is essentially to take the schlep out going to the zoo by planning your visit for you with the added bonus of hosting events in our event space. We are incorporating Our goal is to modernize
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Scripted Zoo Tours 3 tour lengths Themed storyline
FEATURES MANAGE 3 tour lengths 1.5, 2.5, 3.5 hours Themed storyline Predetermined exhibit plans Hovering monorail system Online reservation system & ”walk-ins” Tour guide Monorail safety attendants Jensin During the day, we are operating as a scripted zoo that gives our guests 3 options of tour lengths and pre-determined exhibit routes that appeal to different age groups -we will have a themed storyline that will change a couple times a year to encourage our guests to visit more often -each exhibit will be interactive to keep guests entertained -our monorail system provides a unique experience that also simplifies the physical demands of attending the zoo. How we are managing our tours, -again incorporating technology that uses an online reservation system to stay organized and keep the flow of our zoo. -tour guides that stay with your group throughout the tour -monorail attendants for smooth transitions from one exhibit to another Essentially taking the schlep out of the zoo experience -minimal planning -saving your feet -interactivity
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Events Event coordination team Large space surrounded by zoo exhibits
FEATURES MANAGE Event coordination team Planning, coordinating, execution Large space surrounded by zoo exhibits Concerts, personal events, corporate events joe “Say I do at the zoo” Boo! At the zoo Brew at the zoo Breakfast with the animals Zoo concerts Zoo birthday party
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Strategy for our staff Advantage Objective Scope joe
Zoo Crew’s strategy statement is to use the educational and entertainment value of animals to provide a low volume, high margin zoo, while incorporating a guided storyline tour and event space to encourage repeat customers. Objective: repeat customers Scope: customers Advantage: events, storyline tour
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Organizational Architecture
Crisis Management Team Maintenance Team Animal Team sarah 3 different teams: the animal team, maintenance team and the events team. Each team would be a faction because their interests are adverse to one another so we designed the crisis management team to deal with these factions. It will be one person from each team separated by shifts and they serve as the crisis manager. forces communication among all teams, create a flow of information, able to see other’s interests, have an interest other than their own team, and create repeated interactions. Events Team
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Monitoring & Incentives
kieran Maintenance Team Monitoring & measuring by logging system: time problem reported; time problem resolved; spot checks Incentives: Hourly pay, salary after a year of employment Animal Team Monitoring & measuring: Auditing interdepartmental & external departments, team evaluations, conditions/health of animals Incentives: training seminars, working directly with animals, potential to earn salary increase if voted as department director by peers Event Team Monitoring & measuring: Annual performance review based on client satisfaction (star ratings), size of events, achievement of reaching number of events set per year Incentives: If a new business account is won then 5% commision and if recieved any awards, salary increase
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Conclusion TAKE AWAYS… ZOO CREW IS, -minimal planning
-saving your feet -an interactive experience -a social playground -friendly staff Jenzo conclusion A few away points… -minimal planning -saving your feet -interactive experience Let Zoo Crew Plan the next trip for you!
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LET ZOO CREW PLAN THE NEXT TRIP FOR YOU!
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