1. Purchasing Power LLC: Powering People to a Better Life Using SAP® hybris® Commerce
Company
Purchasing Power LLC
Headquarters
Atlanta, Georgia
Industry
Retail
Products and Services
Consumer products, vacations, and online education services
Employees
200
Revenue
US$277 million (2014)
Web Site
Partner
Crown Partners, part of Publicis Groupe, Razorfish Unit
Objectives
Provide a scalable and highly configurable omnichannel commerce platform to meet current and future growth needs
Enable self-service by business users and build competencies within business units
Why hybris, an SAP company
SAP® hybris® Commerce solution, a feature-rich, enterprise-class omnichannel commerce platform with an established track record
Ability to partner with a small and rapidly growing company
Resolution
Deployed SAP hybris Commerce in two phases over 15 months
Provided real-time inventory feeds and out-of-stock notifications
Improved search and navigation
Expanded catalog and enhanced product content
Delivered client-specific digital marketing
Benefits
Increased Web site conversion by easier navigation, search, and promotions
Expanded the number of items in the catalog through streamlined product content management
Increased time spent by customers on the Web site by providing richer content
Reduced the load on call center staff through self-service capabilities
34%
Increase in Web site conversion
10x
More items in the catalog
49%
Increase in the time customers spend on the Web site
60%
Fewer call center orders
“SAP hybris Commerce allowed us to liberate our internal business owners, helping them to serve our customers better by offering a significantly improved shopping experience, expanded catalog, and greater self-serve capabilities. The enormously positive impact on our business has been undeniable.”
Scott Wheeler, Chief Operating Officer, Purchasing Power LLC
39126 (15/08) This content is approved by the customer and may not be altered under any circumstances.