1. All Prime Realty Internet Facts & Figures
The Power to Feature and Sell
                            

2. Featured Marketing on REALTOR.com®
Most Agents Market to Home Sellers -
We Market “For” Home Sellers
Most Agents do Personal Promotion -
We do Personal Marketing
Your Property deserves
Featured Marketing
on REALTOR.com®

3. The Importance of Online Marketing
Home buyers use the Internet to search for a home more than any other media.
Home buyers say the two most important features are photos and detailed descriptions.
More and more homebuyers are finding the home they buy online.
Source: 2003 National Association of REALTORS® Profile of Home Buyers and Sellers

4. Why We Feature Our Properties Online
Consumers are searching online
51%
41%
43%
71% 2%
18%
37%
Internet
Newspaper
Source: 2003 National Association of REALTORS® Profile of Home Buyers and Sellers

6. Buyers spend more time on REALTOR.com®
Percent of Time Spent Searching on Comparable Real Estate Aggregation Sites*
*Media Metrix May 2004 Time Spent Searching on Comparable Real Estate Aggregation Sites

7. More buyers search REALTOR.com®
Total users per month
Yahoo! Real Estate
374,000
493,000
733,000
558,000
6,133,000
1,690,000
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Homes.com
ZipRealty.com
RealEstate.com
eBay Real Estate
REALTOR.com®
7,000,000
Source: Media Metrix, May 2004

8. Online Print Old World Renaissance Direct Link
Steve Sellers of
Old World Renaissance
Print
Direct Link
Comprehensive content including customized property description, multiple photos, and interactive consumer contact opportunities which allow me to present your property in the best possible light.

9. We are Online Specialists
Home buyers will see your property on plus more than 10 other
websites with over 50,000 unique page
views per month! You will have exclusive market representation for SOUTH EAST FLORIDA
Realtor’s throughout South East Florida will be able to search there local MLS and BelaSera at Forest Hills listings will be displayed for them.

10. We will Showcase Your Property on REALTOR.com®
Steve Sellers of
Old World Renaissance
By listing with me, your property will be on REALTOR.com®. The door will be opened to millions of online buyers actively looking to purchase.
Benefits:
• Direct Link Banner
• I will add what consumers want to see, additional photos
I will create a custom property description
Buyers can contact me 24/7 via , phone or fax

11. We will Feature Your Property First
Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com®*
Twenty Times More Exposure!**
Steve Sellers of
Old World Renaissance
Featured Homes™ ensures that your property stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information.
Benefits:
Differentiates your property in front of millions of potential buyers.
Attracts targeted home searches to your property
*Media Metrix, May **Based on Homestore, Inc.’s internal accounting for May April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes

12. We are also a Featured AgentTM on REALTOR.com®
I hold one of a select few Featured AgentTM positions so that home buyers can find Old World Renaissance even when your property does not show up within the consumer’s search.
Benefits:
As a Featured Agent in your market, I have the single greatest personal promotion opportunity on REALTOR.com®, which allows me to reach more home buyers in your area. Reaching more potential home buyers may generate greater demand for your property and thus possibly a higher price.
My investment in becoming one of a select few Featured Agents on the #1 real estate site* helps ensure that you are represented by one of America’s preeminent real estate marketers online.
*Media Metrix, May 2004.

13. Tracking Traffic to Your Property
We will show you how often your property was “shown” online

14. Marketing Plan All Prime Realty Adam H. Prince
Feature Old World Renaissance on the #1 real estate site* so it can be seen first and get as much as twenty** times more exposure.
Submit your property to multiple Web sites on the Internet including REALTOR.com® and local MLS databases.
Include multiple photos in marketing your property online including a virtual tour, floor plans and complete property descriptions.
Publish an advertisement in the Realtor Edge the official publication of the RAGFL with over 10,000 copies circulated each month.
Each site that features your property will include multiple ways to inquire about your property and reach your sales office directly.
Inquires about your property will be responded to in a timely manner to help capture each potential Buyer.
All Prime Realty
Adam H. Prince
*Media Metrix, May **Based on Homestore, Inc.’s internal accounting for May April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes

15. Steve Sellers of
Old World Renaissance