1. 1.02 Discuss the impact of sports and entertainment marketing on the economy.

2. Marketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3. Include both goods and services
Products
Include both goods and services

4. Goods Goods are tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.

5. Services
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.

6. Sports Marketing
The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.

7. Professional Teams Basketball: L.A. Lakers Football: Carolina Panthers
Hockey: Carolina Hurricanes

8. Collegiate and Scholastic Teams
UGA-University of Georgia
FSU-Florida State University
University of Miami

9. Venues: Arenas, Stadiums, Coliseums, Speedways
Verizon Amphitheater
Lowe’s Motor Speedway
Cricket Arena

10. Commercial Facilities
Marina Boat Land

11. Health Clubs Gold’s Gym YMCA Triangle SportsPlex
Ladies Fitness and Wellness
Quincy Roberts’ Elite Fitness Center

12. Recreation
Aerobics
Soccer
Basketball
Swimming
Area parks

13. Camps
Tennis Camp
Basketball Camp
Soccer Camp
Camp Thunderbird

14. Professional Individual Sports
PGA
World Tennis Association
PBA

15. Professional Individual Sports
Running
Swimming
Golf
Bowling

16. AAU-Amateur Athletic Union
Amateur Sports
AAU-Amateur Athletic Union

17. Agencies MLB-Major League Baseball NBA-National Basketball Association
NFL-National Football League
NCAA-National College Athletic Association
SEC
ACC

18. Sport Support Services
NASCAR Winston Cup Racing Wives Auxiliary

19. Sporting Goods Industry
Sports Town
Asics
Nike
Adidas
Diadora

20. Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour
Wachovia Cup Tournament at Quail Hollow Country Club

21. Sports Media
Sports Network
Fox Sports Net
ESPN Radio

22. Entertainment Marketing
Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

23. Music Industry
Maverick Records
PSE Records
JMG Records
Quincy Jones

24. Movie Industry
Warner Brothers
Disney
Actors

25. Theme Parks
Six Flags
Family Fun Center
Carowinds Theme Park

26. Radio Industry FM AM
Country
Rap
Hip-hop
Jazz
Sirius satellite radio

27. Film Industry
Sundance Film Festival

28. Television Industry
Dawson’s Creek is filmed in the Wilmington area

29. Dramatic Arts Industry
Children’s Theatre
Adult’s Theatre
Belk Theatre

30. Video Game Industry
X-Box
Nintendo
Sony
Sega

31. Fine Arts and Science Industry
Smithsonian Museum
Mint Museum

32. Night Club Industry

33. Literacy Industry
Library
Internet
Books

34. Casinos Industry
Las Vegas
Reno
Harrah’s

35. Hobbies/Craft Industry
Southern Christmas Show

36. Trends in Sports & Entertainment
Naming Rights
X-Games
Sport Specific Channels
Entertainment
Internet Web Casts
MP3’s
DVD’s

37. Importance of Sports and Entertainment
Generates about $213 to $350 billion in revenue.
Approximately 800 million people viewed the 2002 Super Bowl.
The average attendance per NFL game is 66,000.

38. Importance of Sports and Entertainment
In 2000, approximately 16,346,710 people watched a NFL game.
The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
The NBA average is about 16,804 attendants.
The average MLB attendance is 20,000,000 per year.

39. Importance of Sports and Entertainment
Over 35 million people visit Walt Disney World each year.
The Titanic, the movie, grossed almost $1 billion in global ticket sales.

40. Importance of Sports and Entertainment
Over 95 million American households own a VCR.
Over 30 million American households own a DVD player.
68% of Americans subscribe to cable TV.