1. Economic Utility Evaluation
Mrs. Cathy Hoehn

2.
US-based company that markets household and professional repair products
Products are targeted to the do-it-yourself handymen and general consumer market.
Aims to provide affordable solutions to otherwise expensive repairs and replacements.

3. What is FiberFix?

4. Form/Task Utility? Task Utility Wide variety of repairs: FORM Utility
Tape that is strong as steel.
3 kits available: Starter, Medium, & Large
Variations to width: 1, 2, & 4 inch
Rigid pack, Heat wrap, UV repair Pen, Flash repair pen.
Task Utility
Wide variety of repairs:
Tools
Plumbing
Hoses
ER kits
Automotive
Sports gear
Etc….

5. Time Utility Steps to use product: Wet the FiberFix product
Quick and convenient
Recommended to purchase BEFORE the unexpected happens and to “keep on hand”.
Replace the common household item, duck tape.
Steps to use product:
Wet the FiberFix product
Wrap or stick the break
Allow to sit for 10 minutes

6. Place Utility Located in over 30k retail locations
Non-traditional outlets, Mom & Pop locations
Sold worldwide
Available for new wholesale distribution, per request.
Internet Sales:
(US & Canada sites)

7. Possession Utility Free Shipping in the U.S.
33% discount at
“Replace it VS Fix it” cost comparison at
Starter Kit $24.99
Medium Kit $49.99
Large Kit $99.99

8. Information Utility Website FAQ’s Infomercial Behind the scenes Video
Social Media
Pinterest: How to fix leaky pipe demonstration

9. Recommendations Form/Task – variations to color, avoid painting
Time – International customers quicker delivery
Place – Larger, more well known, retail locations
Possession – Coupons for retail locations
Information – Endorsements: Nascar, Movie highlights