0. Storymakers: Get Your Story Noticed!
September 10, 2014

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Twitter hashtag: #techsoup or #storymakers2014

3. Storymakers: Get Your Story Noticed!
With Bailey Rosser, YouTube
and
Kimberly Bryant, Black Girls CODE
September 10, 2014

4. Presenters Becky Wiegand Webinar Program Manager TechSoup
Bailey Rosser
Audience Development Strategist
YouTube
Kimberly Bryant
CEO/Founder
Black Girls CODE
Assisting with chat and Storymakers questions: Ale Bezdikian, TechSoup

5. Today’s Agenda: Introduction to TechSoup & Storymakers
Participant Poll
Do you have digital stories created already?
Which “channels” do you use to share them?
Optimize Your Reach on YouTube – Audience Development Essentials
How Black Girls CODE Gets Above the Noise
Storymakers Submission Info
Q&A

6. Who Is TechSoup?
TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology.

7. Who Is TechSoup?
Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations.
We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world.
We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

8. Education + Community

9. Storymakers 2014 www.techsoup.org/storymakers
2012 TSDigs Photo Winner, Fitness for Africa

10. $13,000 Cash Prizes

11. Participant Poll Do you have video(s)/digital stories created already?
Yes No
Almost!

12. Participant Poll
What platforms do you use to share video with your audience?
YouTube
Vimeo
Facebook
Vine
Instagram
Blip.tv
Flickr
Mixbit
Self-hosted/website
Other

13. Audience Development Essentials youtube.com/creatoracademy
Google | YouTube
1 billion unique users per month
a subset are heavy music users
25% of views on YT are now mobile
large opportunity for upsell
INTERNAL ONLY | August 2013

14. 1 Billion people visit YouTube each month
Sample presentation of this slide:
“I want to start by sharing some impressive stats with you - Did you know that 1 Billion people visit YouTube each month? That is 1/7th of the whole worlds population!”

15. and they watch 6 Billion hours of videos
sample presentation of this slide:
“And those 1B people watch 6 Billion hours of videos each month”

16. of video uploaded each minute
and they watch 6 Billion hours of videos
100 hours
of video uploaded each minute
sample slide presentation:
“So while a staggering amount of people are coming to YouTube to watch videos each month, lets look at the other side of the supply/demand. In one minute, 100 hours of new content is being uploaded to YouTube. So in the one minute that I have been talking, 100 hours of video was uploaded. If we wanted to watch that one minute of uploads, it would take us over 4 whole days of non-stop video watching. If you wanted to watch a full days worth of uploads with would take 16 years. And if you wanted to watch a full week of uploads, well you couldn’t, because it would take 170 years.”

17. Your Viewers Your Videos
Sample presentation of this slide:
“So when we talk about audience development, what we really are talking about is connecting your videos to those viewers that are going to want to watch them. There are so many potential viewers on the platform but also so many potential videos for them to watch, so today we are going to talk about the tools and optimization that are available to you to get your videos viewed by the people that are going to become loyal fans.”

18. Audience Path for Channel Growth
Discover a Video
Watch a Video
Watch More
Fandom
Sample presentation of this slide:
“Now before we get talking about specific strategies, lets lay a framework for how audience become fans. This is what we call the audience path for sustainable channel growth. First, audiences need to find and discover your video, then they need to watch your video, watch more, and eventually become a fan. We’re going to teach you today how to optimize your channel and videos to help move audiences through this path. Lets start at the top with “discover a video.”

19. 1 Discover a Video: THUMBNAILS A B D C
sample presentation of slide:
“One of the many ways that users decide whether to watch your video or another is based on the visual information that you provide in the thumbnails. Lets imagine that these are 4 options for a thumbnail, which do you all think is the best option?”
- audience will gravitate to B or D, ask a volunteer from each group to say why they’d choose each (start with B, then D), then switch slides

20. 1 Discover a Video: THUMBNAILS A B D C
“ok, now which of these would you choose?”
Audience should now say D more unanimously

21. THUMBNAILS clear & in-focus high-resolution close-up
visually interesting
high-contrast
visual depth
legible at all sizes
accurate!

22. 1
Discover a Video: METADATA
What’s the title?

23. 1
Discover a Video: METADATA

24. 1
Discover a Video: DESCRIPTIONS
search results
watch page

25. 1
Discover a Video: DESCRIPTIONS
watch page - expanded

26. METADATA keywords first! tells a story includes episode
works with thumbnail
accurate!
description provides relevant links and extra info

27. What is it?
Why does it matter?
WATCH TIME

28. 2
Watch More: WATCH TIME
video watch time
session watch time

29. WATCH TIME what is it? why does it matter?
the length of a viewers session, not just the duration of a single video view.
why does it matter?
watch time is a primary indicator of video quality and and is a key metric used by search and discovery systems

30. 2
Watch More: ANNOTATIONS

31. 2
Watch More: ANNOTATIONS
NO FLY ZONE ?
NO FLY ZONE

32. ANNOTATIONS link to more content link to subscribe
avoids “no-fly” zone
end of video
calls to action
InVideo Programming

33. youtube.com/creatoracademy

37. Google and other big-name funders have taken notice, awarding grants because Black Girls CODE has shown, through effective storytelling, the transformative impact on the communities they serve.
Individuals have also expanded support, exemplified by our Summer of Code 2012 and 2013 IndieGoGo fundraisers.

38. Enter August 26 - September 26, 2014
Submit Your Story!
Enter August 26 - September 26, 2014
2 minute YouTube Video
Vine/Instagram Super-Short Video
5 photo Flickr Slideshow

39. Q & A Please type your questions in the chat window.
Follow-up questions can be posted in the community forum:

40. Resources www.techsoup.org/storymakers Storymakers Resources
YouTube Creator Academy
YouTube Playbook for Good (PDF)
Black Girls CODE 

41. Storymakers Events 8/14: Round-Table: Creating a Break-Out Story
8/27: Super-Short Videos: Vine, Instagram
8/26-9/26: Submissions Open
9/4: Storymakers Global Tweet Chat
9/10: Storymakers Get Your Story Noticed!
9/17: Storymakers: Tell Your Library’s Story
Varies: In-Person N2 Local Events Worldwide!
10/1: Judging Begins
10/23: Gala Awards Event in San Francisco

42. Upcoming Webinars 9/17: Storymakers: Tell Your Library’s Story
9/18: Funding Rural America: Finding Support for Small Communities
9/25: Is Your Website Holding Your Org Hostage?
9/30: Skypin’ Out at the Office
Find upcoming and archived events at

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