1. Premium SDS-plus NEW Product Summary

2. Masonry Drilling Market Summary
Channel Share
Brand Share
Nearly $450M market in NA before construction decline / Home Centers a little over $50M

3. Product Segmentation 3

4. Commercial Construction Residential Construction
MASONRY Drilling User Summary
Commercial Construction
Residential Construction
PRIMARY
Application: Repetitive Drilling in Concrete & Brick
Needs: LIFE; SPEED; REBAR DURABILITY
SECONDARY
DIY / Remodeler
Plumber
Electrician
Fitter / Installer
Application: Occasional Drilling in Multiple Materials
Needs: VERSATILITY; VALUE

5. IRWIN: Full Line Supplier
General Purpose
Specialty
Professional

6. Research and Design Centers Manufacturing & Assembly
Manufacturing and R&D
Research and Design Centers
Manufacturing & Assembly
Munich, Germany
Design & Testing
Denmark
Tips
China
Assembly & Kitting
Charlotte, USA
Research & Testing
World Class R&D
BEST COST Production

7. Designed for Fast drilling in aggregate materials
For use in SDS+ style machines including Hilti TE-C

8. EXTRA SHORT DRILL BIT HEAD Patented 2 Cutter TIP DESIGN
Standard SDS+
Patented FLUTE DESIGN
- Extra Deep, asymmetrical single flute removes dust faster & easier; increasing drilling speed up to 20%.
- Less vibrations = more comfort
- Performs in cured and uncured concrete
EXTRA SHORT DRILL BIT HEAD
Pulls dust and debris into flute faster & reduces risk of clogging/binding; increasing Speed & Life
C40 CARBON STEEL BODY is combined with a controlled oil hardening for strength and durability
Patented 2 Cutter TIP DESIGN
25% more tungsten carbide improves STRENGTH & LIFE.
Aggressive concave cutting angles increase SPEED.
Self-centering tip for CONTROL & QUICK STARTS
SURFACE TREATMENT
Body fully hardened to 47–53 HRC, combined with a state-of-the-art shot peening process to result in maximum strength
BRONZE BRAZING PASTE
is used to ensure perfect bond between body and tip
SDS+® is a registered trademark of Robert Bosch, GmbH.

9. WEAR RESISTANCE & DRILLING SPEED
Patented 2-Cutter Tip Design
“2 Cutter”
“4 Cutter”
“3 Cutter”
Larger area for dust removal
Limited dust removal area
Limited dust removal area
VS.
VS.
More Surface Area
for Brazing/Welding
Extended Surface Area
Limited Surface Area
White = dust removal area / Grey = steel / Blue = carbide cutting edges
WEAR RESISTANCE & DRILLING SPEED 9

10. Competitive Summary Standard SDS+ Bosch S4L DeWalt Rock Carbide
Product
Bosch S4L
DeWalt Rock Carbide
Tip Type
2 or 4 Cutter Insert
Flute Type
2 Flute
4 Flute
Features
Patented Tip Design
Patented Flute Design
Short Head
Optimized Brazing and Hardening Process
Optimized Flute Design
Centric Tip
Elongated Helix Flute
Rock Carbide Tip
Benefits / Claims
Speed & Durability
Faster Dust Removal; performance in uncured concrete; less vibration
Reduces clogging, increases Speed
Life and increased Resistance
Better Dust Removal
Hole Geometry
Debris Removal
Drilling Speed
Durability
Synopsis
Fastest, Most Durable, Best Cost per Hole
Fast starts, but prone to tip loss, Average total speed and durability
Difficult starts, flute prone to binding, average total Speed & above average Durability

11. Performance Summary: Inches Drilled before Failure
Standard SDS+

12. Performance Summary: Inches Drilled per minute
Standard SDS+

13. Hitting rebar with standard hammer drill bit: Current User Solution:
User Insights: Rebar Hits
Hitting rebar with standard hammer drill bit:
Current User Solution:
Attempt to change hole positions (rarely possible)
Drill at an angle around rebar
Use Shallow plug (spec issues)
Use Multiple Bits or Change to Metal Drilling Bit or Rebar Cutter
Drill bit starts vibrating
Bit can lock and snap off
Tip gets hot & can melt or fall out
Bit can get stuck in the work 13

14. IRWIN Solution
Designed for Fast drilling in very hard aggregate materials including rebar reinforced concrete
For use in SDS+ style machines including Hilti TE-C +

15. FAST 2-CUTTING CARBIDE TIP IMPROVED CORE STRENGTH
Premium SDS+
MAXIMIZED FLUTE
Maximized flute geometry for faster, more efficient dust and debris removal
2X MORE CARBIDE
2X life when hitting rebar vs. Speed Hammer PLUS or other standard masonry bits
PREMIUM STEEL (50CRONIMO V4)
Increased durability and expanded bit life
SPECIAL GROOVE DESIGN
FAST 2-CUTTING CARBIDE TIP
optimized for cutting through rebar at high speed
BLUE RING
Clear product differentiation and better identification in the toolbox
Decreases friction and increases speed and bit life
IMPROVED CORE STRENGTH
Increased durability 15

16. TIP LIFE & REBAR DURABILITY
Increased Carbide Tip Size
95% Increase in Carbide Volume
Same Patented Tip geometry
TIP LIFE & REBAR DURABILITY

17. Key Features Summary FEATURES ADVANTAGES BENEFITS
2X more Carbide in the tip
2X Life when drilling in rebar reinforced concrete
Longer bit life when encountering rebar than traditional Plus style drill bits
Maximized Flute
Faster dust removal
Expanded lifetime of bit because dust is removed quicker so tip does not over heat
Flute Groove Design (Patent Pending)
Reduces friction
Improved drilling conditions for end user
Fast 2-cutting carbide tip (Patent Pending)
High Speed Drilling through concrete and rebar
Less time on the job
Improved core strength
Increased Durability
Cost savings for end user

18. Competitive Summary Premium SDS+ Bosch X5L DeWalt Solid Rock Carbide
Product
Bosch X5L
DeWalt Solid Rock Carbide
Tip Type
2 Cutter Insert
4 Cutter Full Head
Flute Type
2 Flute
4 Flute
Features
2X Carbide Tip
Maximized Flute w/ Grooves
Optimized Tip Design
Full Head Carbide
Diffusion Bond Technology
Centric Conical Tip
4 Fluted Design
Innovative Bonding
Benefits / Claims
2X LIFE
Speed, Reduced Friction & Extended Life
Speed in Rebar
4X LIFE
Stronger Bond for Extended Life
Rounder Holes
Faster Dust Removal
Stronger in Rebar
Synopsis
Durability improvement with some sacrifice of Speed vs. PLUS
Durability improvement with no sacrifice of Speed vs. S4L
Some Durability improvement with some sacrifice of Speed vs. Rock Carbide

19. Performance Summary: Inches drilled before Failure
Premium SDS+
Test:: Inches before Failure drilling successive 3” holes in to 6000 PSI Concrete, Machine: TE16
Failure = Broken Tip or Flute or failed anchor installation for ¼” diameter hole

20. Performance Summary: Direct Rebar Hits before Failure
Premium SDS+
Test: Average # of 3” Holes drilled in 6000 PSI concrete with direct 5/16” rebar hit before failure, Machine: TE16
Failure = Broken Tip or Flute or failed anchor installation for ¼” diameter hole

21. Performance Summary: Inches drilled per minute
Premium SDS+

22. Avg# 3“ Holes 100% Rebar Hits Average User Cost (Retail)
Cost Per Hole Analysis
SDS Plus Bits
¼“ 4x6 Bit
Avg# 3“ Holes
Clean Holes
Avg# 3“ Holes 100% Rebar Hits
Average User Cost (Retail)
User Cost Per Hole
Bosch X5L
293
5.8
$15.00
$0.05
270
8.4
$6.00
$0.02
Dewalt Solid Rock Carbide
199
3.0
$7.50
$0.04
Hilti TEC 3X
196
3.6
$24.50
$0.13
Milwaukee MX4
195
3.3
$7.25
Makita Thruster
184
$5.50
$0.03
146
1.7
$4.00
Bosch S4L
130
2.0
IRWIN Best Cost means USER Best Cost 22