1. Sports and Entertainment Marketing 1
Objective 3.06

2. One of the disadvantages to marketers using streaming video is that it requires the recipient to have a(n)
A. complicated operating system.
B. sophisticated computer keyboard.
C. high-speed internet connection.
D. cloud computing.

3. C. high-speed internet connection.

4. Which of the following is an example of a business's using in a timely manner: A. Describing features of expensive products B. Addressing messages to individual customers C. Sending customers a notice of tomorrow's sale D. Targeting groups that subscribe to newsletters

5. C. Sending customers a notice of tomorrow's sale

6. One of advantage of using e-mail marketing is that it is A. anonymous
One of advantage of using marketing is that it is A. anonymous. B. profit oriented. C. cost effective. D. impersonal.

7. C. cost effective.

8. Which of the following is the most common use of opt-in marketing: A. Subscriptions. B. Announcements C. Attachments D. Confirmations

9. A. Subscriptions.

10. A business that asks customers to forward an to their friends or associates is engaged in A. suggestion selling. B. direct advertising. C. image building. D. viral marketing.

11. D. viral marketing.