1. Theme 4 Global business
Discuss these quotes.
4.4.3 Controlling MNCs

2. 4.4.3 Controlling MNCs In this topic you will learn about
Factors to consider:
political influence
legal control
pressure groups
social media

3. Political influences
Politicians can act to influence the operations and strategies of MNCs
Trade initiatives and trade delegations
offering financial and non-financial support
hosting trade events
parliamentary visits abroad to promote UK industries
Subsidies and tax incentives
Protectionism
Trading blocs
How effective are trade delegations?
What evidence has there been of trade delegations following Brexit?

4. Distinguish between tax avoidance and tax evasion.
Legal control
Regulatory controls
competition policy
employee legislation
environmental protection
Taxation rates to influence location decisions
Both vary significantly between countries
Distinguish between tax avoidance and tax evasion.
To what extent do you agree that Tesco needs to be “tamed”?
Should there be greater legal controls?

5. This has been greatly helped by social media.
Pressure groups
Organisations who fight to influence the actions of others for the good of a particular cause
Seek to influence:
Government policies
Consumer behaviour
Business activities
Actions include:
Media attention
Protests and lobbying
Boycotting
The success of pressure groups is largely down to raising awareness of issues.
This has been greatly helped by social media.

6. Research In pairs select one of the following pressure groups
Confederation of British Industry
Greenpeace
Compassion in world farming
Corporate watch
Draw a mind map to show how the actions of the pressure group contributes towards the control of MNCs

7. How did the WWF harness the power of social media?
Social media is the use of virtual communities to communicate with actual and potential customers
e.g. the use of blogs, online forums, viral marketing, podcasts, social networking sites
Reach a wide audience including:
global reach
younger demographic
culture of sharing i.e. like, share, favourite, retweet etc.
Powerful way to raise awareness using a range of media
How did the WWF harness the power of social media?

8. 4.4.3 Controlling MNCs In this topic you have learnt about
Factors to consider:
political influence
legal control
pressure groups
social media